Director, Customer Marketing - North America

SHAPE THE FUTURE OF MOBILITY FROM DAY ONE.

This position is located in Troy, Michigan.

Job Summary:

Reporting to the Vice President of Marketing, Advanced Safety & User Experience (AS&UX), the Customer Marketing Director will be responsible for developing and executing a customer led marketing strategy focused on North America customers of the AS&UX business unit, in partnership with other customer facing teams, including regional leadership, Sales and Engineering teams. S/he will develop a deep understanding of who the customer decision makers and their needs, and use this to tailor value propositions for Aptiv's products into compelling integrated solutions. S/he will lead the packaging of these solutions for the customer including branding, creating sales tools, digital collateral, training programs, and events. Working collaboratively with the Global Marketing Centers of Excellence where appropriate, s/he will develop and execute campaigns to reach target customers early and often with Account Based Marketing, industry and customer specific events, thought leadership, digital tools and elearning programs.

Candidate Profile:

The successful candidate will be a business leader first and foremost, highly skilled technically, as well as strategic, engaging and results oriented. S/he will be a master collaborator and skilled at working through others. The successful candidate will be highly credible among Aptiv senior leadership and engineers, with the ability to rapidly develop an in-depth understanding of Aptiv's product strategy, technology, growth plans and business objectives. The successful candidate will be poised, trustworthy, results oriented and professional.

Your Role:

• Develop and execute forward looking, integrated customer marketing plans, partnering with customer facing teams
• Identify upcoming pursuits / opportunities (RFI & RFQ) and critical stakeholders to build and refine strategic campaigns, leveraging product marketing content
• Drive a repeatable and scalable Account Based Marketing approach within the region by developing creative, compelling, customizable digital campaigns (direct email and social), and collaborating with customer facing teams to tailor messaging, content, presentation materials and targeted events to customers
• Use a data driven approach to continuously improve marketing efforts; Determine how to best communicate and use data from campaigns to help customer facing teams win more business
• Coordinate with marketing centers of excellence to execute the plan, including:
  • Digital team to plan and launch email campaigns and build / maintain dedicated customer webpages
  • Events team to develop and execute tech events, plant tours and critical meetings
  • Social media team to create and launch targeted social campaigns and congratulate on successes
  • Public Relations to promote Aptiv wins/customer program launches we are part of
  • Customer Experience to flag opportunities for future Episode NPS
• Partner with customer account teams (commercial & technical) on customer strategy, competitive dynamics and priorities
• Partner with regional commercial teams to influence, compete for and win new business
• Work across regions and organizations to leverage / reuse existing product marketing content

Your Background:

• 15+ years experience. Demonstrated track record in developing and executing customer led product marketing strategies.
• Demonstrated complex stakeholder management track record. Able to address, influence and work with multiple constituencies
• Highly proficient in Microsoft PowerPoint and other Office tools. Proficiency in Photoshop, Illustrator or other Adobe tools an advantage
• Proven ability to understand complex solutions and communicate them in an accessible way
• Experience working in a fast-paced, high intellect, collaborative global environment with high performance expectations and ownership of results.
• Strong verbal and written communications skills
• Creative thinker
• Experience building, retaining, developing and mentoring a high performing cross cultural team of professionals globally
• Experience in Automotive industry preferred
• BS/BA degree, with strong academic performance; Engineering degree and MBA preferred

Executing Results:

• Results focused: high sense of accountability and urgency
• Proven ability to influence others who may not directly report to them, as well as a willingness to roll up their sleeves to get the job done
• Strong motivation, sense of urgency, high-level of energy and problem-solving skills
• Ability to effectively work under pressure and to meet challenging targets

Leading Teams:

• Ability to articulate a clear vision
• Ability to build high-performing teams
• Ability to earn trust from subordinates, peers and superiors

Building Relationships and Using Influence:

• Collaborative and transparent
• A role model for open communication and consistency in leadership style
• Personal stature and reputation to ensure ready acceptance
• Ability to work across all functions and levels of an organization

Aptiv Rewards and Advantages

• Competitive compensation with bonus potential
• Learning and development opportunities
• Discount programs with various manufacturers and retailers
• Recognition for innovation and excellence
• Opportunities to give back to the community
• Meaningful work that makes a difference in the world
• Relocation assistance may be available
• Tuition Reimbursement
• Paid Time Off (Vacation, Parental leave, etc.)

Some see differences. We see perspectives that make us stronger.

Diversity and Inclusion are sources of innovation and creativity, both of which are essential to Aptiv's success. Everyday our diverse team comes together, drives innovation, pursues solutions, and meets challenges using their unique abilities, perspectives and talents, changing what tomorrow brings. When you join our team, you'll get encouraged to think boldly, express your viewpoint and innovate as a matter of habit.

Some see technology. We see a way to make connections.

At Aptiv, we don't just see the world differently; we work to change reality. That means developing technology that rewrites the rules of what's possible in the pursuit of making transportation safer, greener and more connected. We are one of the largest vehicle technology suppliers and our customers include the 25 largest automotive original equipment manufacturers ("OEMs") in the world. We operate 127 major manufacturing facilities and 12 major technical centers utilizing a regional service model that enables us to efficiently and effectively serve our global customers from best cost countries. We have a presence in 46 countries and have approximately 18,900 scientists, engineers and technicians focused on developing market relevant product solutions for our customers.

Candidates for positions with Aptiv must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

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Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.