Director, Data and Analytics (Audience)

Our Data, Analytics and Research team is central to the strategy group at Code and Theory, the champions of understanding the audience, empowering informed decision-making, and enabling iterative optimizations and learnings. Our terrain extends across digital ecosystems, including experience design, marketing and campaign strategy, CRM, custom research, and analytics implementation. Bringing to the table a hybrid lens of data strategy and creative approach using first and third party sources and a range of methodologies, we develop audience insights, inform creative campaign concepting, help drive product strategy, and define the measurement and testing optimization approach.  

WHAT YOU’LL  DO

Partnering closely with our strategy, creative and production teams you will be the voice of the consumer and produce relevant, reliable data insights around the audience, define user behavior, build personas, and create user journeys to deliver the best products and campaigns. This role balances a hands-on, tactical approach and strategic positioning. You work across the three areas of specialty: Audience Intelligence, Product Intelligence, and Data Architecture.

ESSENTIALS

• Experience in a related role at a major website, digital agency, retail/e-commerce organization
• Demonstrate the ability to clean, wrangle, analyze, visualize and distill data sets (small and large) into streamlined, actionable analyses and strategic recommendations 
• Ability to clearly articulate and present insights and recommendations to creative and technical teams alike to inform strategy
• Experience working within the following tools:
• Audience research: MRI, GWI, social listening platforms
• Digital Analytics Suites: Adobe Analytics (Omniture), Google Analytics
• Testing / Personalization Frameworks: Adobe Target, Optimizely, Google Content Experiments, RichRelevance, Maxymiser
• Business Intelligence / Visualization Suites: Google data studio, Looker, Mode, Tableau
• Be an ambassador for the value-addition of incorporating good data strategy 
• Lead, own and grow data and analytics offering within the assigned portfolio of new and existing clients
• Coach, manage and lead junior team members to activate their existing skills and  inspire growth, learning and development
• Develop, evolve and deepen partnerships with key internal and external stakeholders  

WHAT IT TAKES

Innovation, conversation, and raw talent are great items on a resume. To excel in this role, it’d be helpful if you’re…

• A problem solver; able to truly listen and understand clients’ business questions
• In a position to translate the business requirements into learning agenda, technical specifications and identify the best/most innovative approaches to data
• Naturally curious with a flexible attitude in shifting environments
• Equally comfortable working autonomously as hyper-collaboratively
• Able to adapt quickly to new or unfamiliar tools, data and problems, as well as develop end-to-end data strategy solutions for global clients
• A strong presenter and communicator

ABOUT US

Code and Theory is a digital-first creative agency that lives at the intersection of creativity and technology, which enables us to work across the entire end-to-end customer journey. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients.

Since 2001, we have helped redefine the publishing landscape, working with over 145 publishers in the process, while helping to create the first and second generation of digital-first publishers. Striving to never be pigeonholed, today we work across every major category, from tech to CPG, financial services to travel & hospitality, government and education, and partner with leading brands and startups alike, including adidas, Amazon, CNN, Con Edison, Estee Lauder, J.P. Morgan Chase, MARS, NBC, Samsung, Spotify, TikTok, and Xerox. 

Code and Theory has a dedicated healthcare practice, eponymously named Code And Theory Health, focused on driving category innovation as we've done for other industries over the past two decades, working with clients such as Pfizer, J&J and Bioreference Laboratories. 

The Code and Theory global network of agencies is growing and includes Kettle, Mediacurrent, Rhythm, and TrueLogic. Collectively, our team is comprised of nearly 1000 strategists, technologists, designers, analysts, and content creators, and with a remote-first approach to offices, we are distributed across North America, South America, Europe and Asia.

Code and Theory is an equal opportunity employer, and we value diversity at our company. DE&I at Code and Theory isn’t just an industry concept that we support, for us it is a mandate and a practice that we weave into everything we do, and everything we make, every single day.