Director-Delta Co-Brand Marketing

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

How will you make an impact in this role?

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending and co-brand cards.

The Partner Marketing team is passionate about creating and driving strategies to engage and convert small business customers through our co-brand partnerships.

The Director, Delta Co-Brand Marketing will be the primary Marketing leader for the Delta small business credit card portfolio and is responsible for the holistic marketing strategy across American Express proprietary and partner channels.

They will also be responsible for leading and collaborating with internal and external partners including Delta, Product, Analytics, Risk, Consumer Partner Marketing, and Strategic Partnerships.

Key Responsibilities:

• Partner to develop a holistic marketing strategy across American Express proprietary and Delta channels.
• Develop a comprehensive upgrade and cross-sell strategy to drive incremental growth and spend among existing Delta small business card members.
• Successfully integrate product and program changes into a marketing strategy, to fuel acquisition, drive growth, and prevent attrition.
• Expand overall targeting and targeting strategies to drive acquisition.
• Develop a clear and compelling customer marketing strategy that communicates the value proposition distinctly within a multi-product portfolio.
• Develop a deep understanding of the airline industry to enable successful growth, including operations, marketing channels, and economic fundamentals.
• Play lead role in supporting partner renewal/expansion opportunities.
• Collaborate closely with Product, Finance, and other partners to identify and execute opportunities to improve Return on Investment (ROI).
• Lead and develop a team of 10.

Some travel needed - up to 25% - exact cadence of Partner interactions to be determined.

Minimum Qualifications

• Minimum of 5 years of experience across Marketing, Product, Strategy, Partnerships, or a function with transferrable skills.
• Excellent relationship management skills, with the ability to manage a critical enterprise partner.
• Outstanding People Leader who can empower and coach a team to succeed, and invest in talent across the team, specifically in career and development.
• Consistent track record of successfully working cross-functionally.
• Ability to both collaborate and lead autonomously in order to manage a portfolio with large operational complexity.

Preferred Qualifications

• Outstanding influencing and partner management skills, with extensive experience managing both internal and external relationships.
• Strong financial acumen with the ability to continuously evaluate Return on Investment and optimize a strategy to deliver the plan/drive profitable incremental growth.
• Experience developing marketing strategies, across both acquisition and loyalty/retention.
• Performance Marketing experience preferred.

Qualifications

Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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