Director, Demand Gen Analytics & Operations (Remote)

Thomson Reuter's Demand Gen Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products that span three core segments: Legal Professionals, Corporates, and Tax & Accounting Professionals. This Director role sets the strategic approach and execution for Thomson Reuters demand generation and lifecycle marketing across all segments, maximizing marketing attributed sales, revenue and growth within the organization.

We are seeking an experienced, data-driven and inspiring leader for Director, Demand Gen Analytics & Operations, to drive robust and integrated marketing strategies across segments. This is a high-visibility role, with strong opportunity for innovation and leadership, and requires a self-motivated individual with strong analytical background and communication skills, who will manage and coach a team of marketers responsible for nurturing and activating best-in-class marketing practices.

Preferred location is one of the Thomson Reuters' Hub sites in North America, but open to remote for the right individual.

About the role

In this opportunity as Director, Demand Gen Analytics & Operations, you will:

• Responsible for creation and prioritization of integrated marketing activities to optimize marketing attributed sales, and revenue and identify new growth opportunities. This is achieved through a deep understanding of line of business priorities and an analysis of current markets, trends, opportunities and risks as it relates to demand generation and growth
• Review marketing performance results regularly and monitor the TR business, to define opportunities to improve performance and provide strategic exec-level direction for marketing investment and prioritization
• Lead a team of passionate, driven marketers to deliver customer-first and innovative marketing, including implementation excellence and experimentation, as well as influence over cross-functional teams
• Present strategic priorities, frameworks and performance reviews to leadership and C-suite, including financials, test results, forecasts and metrics. This role functions in a consultative capacity to segment leadership and provides clear direction and recommendations
• Support launch of new initiatives and programs; assess performance and recommend enhancements
• Lead marketing performance assessment and cross-channel sharing based on defined metrics for annual, quarterly, and monthly campaign and always-on marketing effectiveness

About You

You're a fit for the role of Director, Demand Gen Analytics & Operations if your background includes:

• Exceptionally data-driven and analytical, able to leverage the numbers to paint a compelling picture for clear and concise marketing recommendations. Conducts marketing analysis and modeling using quantitative and qualitative marketing data to guide the development of differentiated programs, insightful marketing strategies and targeted tactics
• Strong and persuasive communicator, with customer-first perspective who is highly skilled at influencing and persuading stakeholders and cross-functional teams
• Fosters the development of a marketing team, shares best practices and guides mastery of strategic marketing skillsets
• Cultivates learning and innovative environment - willing to boldly experiment and take smart risks
• Fluency with key marketing metrics, strategic frameworks and methodologies (i.e. CAC, LTV, ROI, ROAS, digital and engagement metrics)
• Skilled and comfortable navigating in a highly matrixed organization
• Comfortable with continuously changing priorities and excels at decision making
• SAAS/tech industry experience and strategy consulting experience a plus
• 8+ years marketing strategy, growth marketing, or management / strategy consulting
• Ability to work across multiple data systems (Tableau, Salesforce, Adobe Analytics, Digital KPIs, etc) and make concrete recommendations with data a plus.
• Familiarity with pipeline analysis, forecasting and modeling, including MQL to SQL and funnel conversion rates
• Ability to optimize lead scoring models, and design and implement more robust customer nurture pathways

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

#LI-TB1

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The location(s) for this role include one or more of the following (New York City, San Francisco, Culver City). The base compensation range for the role in any of those locations is $0 - $0. The location(s) for this role include one or more of the following states (CA, CO, CT, NV, WA) and/or remote. The base compensation range for the role in any of those locations is $0 - $0. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.