Director, Demand Generation

As our Director of Demand Gen you will develop, build, measure, and iterate on marketing campaigns, nurture programs, and lead qualification practices focused on driving growth. This will involve a combination of data analysis, creativity, strategic planning, technical proficiency and tight execution, working in close collaboration with the sales and marketing teams.  

This is a fast-paced player/coach role requiring quick pivots between high-level strategic thinking and tactical execution with an eye on outcomes. The Director of Demand Gen will drive strategy across the buyer’s journey and including events. KPIs are conversion to MQL, pipeline creation, closed-won bookings, and ROI.  

• Full lifecycle optimization: Oversee the full lifecycle of marketing from pre-opportunity to close and post-sales to achieve company ARR objectives. Drive an efficient funnel and continuous improvement of lead management through lead scoring, BDR performance, standard operating procedures, etc.
• Lead multichannel, data-driven marketing: Lead team to drive pipeline and ultimately new revenue through comprehensive marketing campaigns and nurture programs. Create accurate pipeline forecasts. Tactics include email, webinars, paid media, telemarketing, events, tradeshows, and direct mail.
• Effective lead qualification: Coach BDR team to qualify leads appropriately and ensure predictable, high-quality hand-off to sales reps. Manage efficient BDR workflows.
• Relationship and co-marketing management: Develop relationships with key influencers and those we can partner with for advertising, thought leadership webinars, tradeshow presentations, and content development.  
• Account-based marketing: Strategy and execution for high-touch marketing to top tier accounts in close partnership with sales leadership.
• Budget management: Create the marketing campaigns budget, track and analyze spend, and ensure compliance. Consistently optimize the ROI effectiveness.
• People development: Recruit, lead, and develop a high-performing marketing team focused on accelerating demand generation to drive continued growth.  

WHAT YOU NEED TO HAVE 

• Customer obsessed, data-driven and technology adept. You know the buyer’s journey like the back of your hand and can guide buyers from problem to purchase.  
• You speak pipeline and bookings and you’ve led a broad base of successful marketing initiatives, including events and cold calling, in a fast-paced environment with a lean team.
• Deep experience with managing automated campaigns through Pardot (or similar), SFDC and Outreach.
• Experience in up-skilling and managing a team, including BDR or similar function, and collaborating effectively across functions
• A compelling storyteller able to communicate complex value propositions in a crisp and simple way.
• Ability to prioritize, project manage and efficiently communicate marketing goals and results to diverse audiences, including your direct team, executive leadership, and the company as a whole.

ABOUT US 

For over 20 years, Lightspeed Systems® has been a leader in the ever-changing landscape of K-12 learning technology. Lightspeed Systems works with tens of thousands of schools to maximize the safety, mobility, and effectiveness of their students’ learning experience. Every device can be covered with the most effective web filter, student safety monitor, classroom management software, device management tool, and analytics program available. Learn more at www.lightspeedsystems.com. 

We love our employees, and we show it. A sneak peek into our BENEFITS & PERKS include: 

• Health-- Medical, dental and vision insurance with healthy company contribution toward premiums. Lightspeed kicks cash into your HSA if you participate our HDHP. 
• Wellness-- Paid parental leave. Healthy holiday and PTO policy, including Christmas to New Year’s Day break. 
• Retirement-- 401(k) matching up to 6% 
• Other -- Work from where it makes sense. Pet insurance. 

ABOUT OUR ATX HQ 

If “work from where it makes sense” includes being onsite for you some or all the time, you will LOVE being at the ranch. Our uniquely Lightspeed (and totally Texas) corporate headquarters has everything Lightspeeders need to get the job done – and a whole lot more. 

• 15,000 sq. ft. of open work area, offices, and huddle rooms 
• A private chef serving up lunch Tuesday through Thursday every week 
• A state-of-the-art fitness center (with outfitted locker rooms)
• Physical therapist onsite regularly 
• Indoor and outdoor casual collaboration spots 
• Pet-friendly office environment 
• A golf simulator, go-carts, shuffleboard, corn hole, and MORE fun 

All within 31 sprawling acres of Live Oak trees that foster a natural habitat for local wildlife. It is not uncommon to be greeted daily by whitetail deer. (Maybe it wants to join your meeting?)