Director, Demand Generation

MessageGears is the first and only customer marketing platform that connects directly to our customer's enterprise data warehouse. By combining the power and security of on-premises software with the efficiency and scalability of cloud delivery, we enable marketers to capitalize on every message opportunity. We're disrupting an industry by providing a solution that gives marketers complete control over their multi-channel programs through advanced technology. Our product is solving marketing challenges for Enterprise customers that undoubtedly reach every candidate applying for this position.

We're looking for a Demand Generation Director to join the Marketing team at a pivotal point in our growth. Reporting to the CMO, you will be accountable for driving repeatable, scalable and predictable new business pipeline. To be successful in this role, you have a proven track record of success scaling the demand generation function to meet business goals in a high-growth environment. You are a trusted partner to sales and marketing leadership and will be responsible for building a demand generation machine.

Requirements

• 5-10 years of experience in demand generation for a B2B organization that targets Enterprise-level prospects (required)
• Highly data driven and performance minded
• Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
• Knowledge of marketing automation best practices and proficiency using automation and CRM tooling including Salesforce and Pardot
• Firm understanding of demand generation funnels, funnel conversion and the tactics used at each stage within the funnel
• ABM experience required
• Bonus points for Pardot and Terminus experience

Responsibilities

• Meet or exceed aggressive new business pipeline targets
• Build-out the company's go-forward demand gen strategy and best practices
• Create, oversee, execute and optimize programs and multi-touch campaigns that drive awareness, leads and pipeline
• Build out our ABM campaign strategy for our Enterprise prospects, executing and driving an integrated marketing plan across all paid digital and unpaid channels
• Own a paid media budget across paid search, paid social, and content syndication. Test and optimize channel performance to drive a healthy LTV:CAC
• Leverage data to analyze, communicate and present results of marketing campaigns and programs.
• Run experiments, track performance, and continually optimize campaigns to build and scale a highly efficient mix
• Player / coach, able to align and motivate a team and work closely to optimize performance

Benefits

• Fun, fast-paced, professional and collaborative environment in downtown Atlanta
• Growth-stage company with many opportunities for advancement
• Use of company's 4 season tickets to the Atlanta Braves
• Casual dress all-day, everyday
• Generous PTO policy
• Flexible business hours and partial-WFH options
• Health, dental, vision and life insurance
• 401k Plan
• Paid covered parking spot or MARTA pass