Director, Demand Generation

*PLEASE NOTE: This role is open to remote candidates*

The Company

Amperity is more than just a leading Customer Data Platform — it's a unique mix of people, technology, and opportunity. The people are whip-smart, deeply committed, and energizing. The technology is multi-patented, AI-powered, industry-shaping customer data management software that we invented because there was no way to solve the problems that we wanted to help consumer brands overcome. The opportunity is twofold: a market opportunity to provide a solution that consumer brands have been trying to find for decades, and a personal opportunity to grow and learn and hitch your career to a rocket ship. 

Since our founding in 2016, Amperity has been growing 2.5X year-over-year. We've raised $187M in funding, including a recent Series D that increased our valuation to over one billion dollars. We're going places, fast, and we want you to come with us. 

We help these brands make sense of massive amounts of transaction and engagement data so that they can finally know who their customers are, what opportunities exist, and how to provide the kinds of experiences that delight consumers and move the business metrics that matter. Our customers include Starbucks, Alaska Airlines, Patagonia, Kroger, J. Crew, Brooks Running, Planet Fitness, DICK's Sporting Goods, and many more. 

We're building something that's never existed before, and we're doing it in a way that's great for consumers, transformational for our customers, and career-making for the members of the Amperity team. Come help us make it happen! 

As the Head of Demand Generation, you will be responsible for leading a team of data minded marketing managers across functions including marketing operations, web development, and paid digital. You will be obsessive about developing a prospect journey that takes into account the human experience of buying a technology and set a data-driven strategy in place that takes that lense to support a consistent revenue flow building the pipeline growth across the business. You will help manage an integrated tech stack and work with your team to dig into data that guides the approach for marketing program creation that will have the most impact across channels.

You will show up with a creative mindset ready to work collaboratively across teams to promote the brand and drive awareness and interest throughout the buyer lifecycle. You will work with Sales, Marketing, and Business Development leadership to evolve the company’s ICP and help set the company up for success in new and expanding markets.  

Responsibilities 

• Planning - Drives the overall demand generation marketing execution. Act as the primary marketing leader partnering with the sales teams to optimize acquisition targets, lead generation, pipeline coverage, acceleration and alignment across account priorities, etc.
• Sales alignment - Manage and support sales planning, account prioritization and sales alignment. Drive the marketing execution for optimizing target accounts within territories based on market data.  Partner with our Sales development team to drive top of funnel performance and account qualification.
• Demand Generation - Collaborate with the Head of Corporate Marketing to build and drive the campaign execution strategy and plan, including channel mix, content plan, promotional components, and overall timeline. Define the end-to-end customer experience across digital, in-person, web experience, and nurture programs. Execute and assess new ways to drive new leads, leveraging various media, targeted lists, and other opportunities to build awareness. Activities to include but not limited to; events, direct mailers, webinars, call down campaigns, digital media, email campaigns, content development, brand awareness and workshops.
• Database Marketing – Understand the best ways to segment and leverage this asset to drive more results.
• Performance - Own campaign and channel performance metrics, including dashboard and reporting.  Provide regular reporting cadence on all pipeline activities to track performance, contribution to pipeline and ROI. Drive the learning and adjustments for the campaign optimization across content and execution.

• Experienced. 8+ years multi-channel marketing experience. Experience planning, executing and optimizing B2B demand generation and enterprise marketing programs. At least 5 years managing a team.
• Leader. Management skills with a proven track record for motivating and coaching a team. Excellent people skills especially working to align teams and multiple stakeholders
• Relentlessly High Standards. Strong understanding of how to create unparalleled brand experiences and a track record for delivering innovative, high quality programs.
• Go-Getter Mentality. Strategic marketer who is inquisitive and proactive in terms of ideas and innovation.
• Energetic and Enthusiastic. You believe in what we’re doing and won’t stop at anything to deliver on your goals.
• Strong business partner. You engage with and value partnering closely with key cross-functional teams including: sales, business development, client services, and the rest of the marketing organization to support our customer and drive the business forward.
• Technically Savvy, including the ability to learn new technologies. Experience with marketing automation programs and CRM software (Marketo, Salesforce.com, Bizable, Tableau, 6Sense, etc.).   
• Analytical. You thrive on digging into the data to understand patterns and trends. 
• Excellent Communication. Written and verbal communication skills
• Detail-oriented. While also being deadline-driven.
• Educated. BS/BA, ideally in marketing, MBA preferred

*Please note: this role is open to remote candidates*

We offer all the benefits you’d expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you’ll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. 

Amperity is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.