Director, Demand Generation

TigerConnect transforms healthcare with the industry's most widely adopted clinical collaboration platform - uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor's offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We're a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.
TigerConnect is looking for a creative, hands-on marketer with a successful track record in demand gen and account-based programs targeting new and existing customers. The Director, Demand Generation leads our Demand Gen team - planning & executing data-driven, multi-touch B2B marketing programs from end-to-end (strategy, development, execution, reporting) leveraging both inbound and outbound tactics.
Responsibilities include allocating budget, selecting targets, determining the tactical mix, designing offers and calls to action, and setting individual program goals and measurement criteria. Additional responsibilities include managing external agencies and internal resources, and building/managing shared demand creation processes with sales team. Demonstrated ability to leverage the power of Web technologies in demand creation is essential.
We are an all-hands-in marketing organization and work cross-functionally within our team and across the business. This role works in partnership with multiple disciplines to drive demand, including sales, customer marketing, client success, revenue operations, and product marketing.
What You'll Be Doing:

• Manage a team of Digital Marketing and Demand Gen professionals
• Create and manage an end to end campaign strategy to drive demand
• Manage key channels including paid search, SEM/SEO, display, retargeting, website, events, webinars, and account-based marketing
• Develop and execute outbound demand generation and account-based marketing programs to drive revenue through our direct sales teams
• Interlock with sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
• Follow TigerConnect's end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
• Evaluate, select, and manage 3rd party vendors that contribute to demand creation programs
• Set up marketing tracking mechanisms to capture engagement and account/contact scoring
• Juggle multiple projects in a dynamic, high-pressure environment
• Manage and adhere to Digital Programs budget

What You Bring:

• BA or BS degree in marketing or related business degree
• 5+ years of experience managing a high performing Digital Marketing and Demand Gen team
• 8+ years' experience in a fast-paced demand generation environment, ideally with an enterprise B2B SaaS product
• 5+ years of B2B digital/inbound/outbound marketing including website and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing, content syndication, strategic events
• Experience with lead management tools like Marketo, Pardot, Eloqua, or similar
• Experience working in an environment that relies on Salesforce as its CRM
• Marketing automation, website content management, website CRO & analytics, and business intelligence (reporting and analysis tools)
• Proven record of supporting sales to meet or exceed pipeline and revenue targets
• Demonstrated skills in positioning and differentiating products and services to drive seeding, demand creation, lead nurturing and pipeline acceleration programs
• Demonstrated success in funnel management including MQLs (a marketing qualified lead), SQLs (Sales Qualified Leads.) and opportunities in collaboration with Sales
• Experience managing a budget for both project and vendor spend
• Health technology background is a plus

How We Pay:

• We believe in paying fairly and equitably based on a number of factors including but not limited to work experience, interview performance, internal equity, geography, and expected level of responsibilities
• We are targeting a base salary from $102,700 - $229,000
• You will also be able to participate in our annual corporate bonus program

Perks & Benefits We Offer:

• Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California
• Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
• Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
• Our flexible time off lets you work hard and play hard-on your schedule
• Join a mission-driven team committed to making a real impact in the world of healthcare

Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We've been recognized as one of the Best Places to Work in Los Angeles (2024), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000's list of Fastest Growing Companies (2023).
TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.