Director, Demand Generation

About 24-7 Intouch

24-7 Intouch is a global customer care and technology company that provides value-driven, future-forward solutions. For over 20 years, we have been the people and technology behind the world's biggest brands, empowering human potential through our artificial intelligence division, Laivly, and driving change for our client partners through actionable insights and analytics.

For more on our culture, follow the link to Our Story - https://youtu.be/a6CvsUKYN8g

About the Job

We're seeking a strategic marketer and leader to join our Demand Generation Team as the Director of Demand Generation. The successful candidate will lead our demand generation strategy in key ecosystems to develop a sustainable pipeline of high potential prospects. This is a highly visible and critical role within our organization and will have a direct impact on the growth of 24-7 Intouch.

As Director, Demand Generation, You Will

• Lead the demand generation pipeline by targeting high growth companies through awareness to consideration campaigns in various channels (i.e. digital advertising, email, event, conferences etc)
• Develop and manage yearly and ongoing demand generation strategies, targeting specific industries and prospects, through content strategies and acquisition channels (i.e. types and platforms such as Linkedin, Google, Adroll and Demand base)
• Develop campaign strategies from concept (list targets, behavioral targets) to execution, optimization (i.e AB testing) and performance management (ROI, cost per acquisition, MQL counts)
• Leverage data from multiple sources (i.e. Marketing tools: Salesforce and Hubspot platforms, Operational performance, etc) to uncover insights, inform new strategies, optimize campaign performance and recommend new channels and new technologies as required
• Manage and distribute the demand generation performance dashboard highlighting status, next steps and future outlook and optimizations
• Create and monitor project timelines, people, and quality; to meet and exceed deadlines and deliverables of multiple projects simultaneously
• Work collaboratively with cross-functional teams to drive success
• Work closely with Branding & Communications to develop content, asset creation and website optimization.
• Assist the Product and Brand team in developing new products, services and solutions
• Collaborate with the Growth team to transition MQL through the balance of the pipeline

Requirements

As Director, Demand Generation, You Have

• A post-secondary diploma or degree in marketing or relevant experience
• 7+ years of experience in digital marketing, marketing automation, B2B marketing and/or account-based marketing
• Copywriting experience is considered an asset
• Proven track record of launching and optimizing targeted digital advertising campaigns
• General knowledge and understanding of BPO and/or Saas is an asset
• Experience working in Hubspot or an equivalent marketing automation platform
• Critical thinker who can manage new strategies from concept to execution to optimization and can challenge status quo
• Strong analytical skills to collect data from multiple sources, drive insights and make recommendations (i.e. on pipeline targets, content strategy, channel mix)
• Strong management skills in prioritizing key initiatives
• Collaborator and team player who can work with cross-functional and matrix environments
• Excellent written and verbal communication skills

Ready to apply? Submit your application and one of our recruiters will reach out via email/phone/text to learn more about you and connect you to this exciting opportunity!

24-7 Intouch is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, arrest and conviction records, or any other characteristic protected by law. 24-7 Intouch will comply with all local fair chance ordinances."

Any applicant who, because of a disability, needs accommodation or assistance in completing an application or at any time during the application process should contact the Recruiting department and/or the Human Resources department. 24-7 Intouch also provides reasonable accommodations to employees with disabilities consistent with its obligations under the law.

By signing this application, the applicant consents to 24-7 Intouch collecting, using and retaining his/her personal information for purposes relating to the application process and if hired, the employment relationship. Any and all personal information collected is held in the strictest confidence and in accordance with all applicable Privacy Laws.

U.S Department of Labor Posters

Benefits

Benefits of Working as a Director, Demand Generation

• Competitive salary ranges from $110,000 - $120,000 (dependent on experience, certifications, and portfolio)
• Industry-leading medical, vision, and dental benefit plans paid by the employee + paid time off and sick time leave benefits (where applicable by legislation)
• Amazing career growth opportunities

Please note that any such advancement or growth opportunity within the company does not constitute the filling of a vacancy or open position and instead constitutes an opportunity to advance into a more senior role based on time in service and exceeding company expectations.