Director, Demand Generation - Paid Media

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.
We are seeking an experienced Director of Paid Media to drive the strategy, team, forecast, and activation of paid search, paid social, retargeting, and PPC review site channels across Bonterra.
Position Overview
Reporting to the SVP of GTM Activation, the Director of Paid Media will lead a team of functional experts to develop new strategies that advance lead conversions and drive efficiencies and value out of existing paid media campaigns across Google, Microsoft, Meta, and Gartner Digital Markets.
The ideal candidate will be a seasoned leader with a proven track record of driving pipeline growth, motivating teams, optimizing agency outcomes, and employing extensive keyword analytics to increase conversions. They will understand industry benchmarking, strive to outperform those benchmarks, and be comfortable defining and reporting on paid campaign success metrics. This individual will also proactively partner with key stakeholders across GTM Programs, Web, SEO, Brand, and Marketing Analytics to achieve monthly, quarterly, and annual performance results.
Responsibilities

• Develop, forecast, and benchmark the paid media lead acquisition strategy to achieve revenue and pipeline goals

• Maintain a data-first approach through continual tracking, KPI reporting, optimization, and experimentation (A/B testing protocols) to meet or exceed company goals within budget

• Lead, motivate, and mentor members of the paid media team to efficiently use the latest range of techniques across Google, Microsoft, Meta, and Gartner Digital Markets

• Evaluate competitor, customer, and market condition data to drive optimal performance growth across paid media channels

• Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points

• Manage a complex budget and deliver campaign plan recommendations that align to performance targets and/or support incremental investment strategies

• Research new technologies and industry trends that keep Bonterra at the forefront of paid media opportunities

• Develop and document processes, including defining SLAs, to become more predictable and efficient across paid media campaigns and within in each functional area

Requirements

• 8-10+ years of paid media experience driving revenue impact in high-growth B2B technology companies (Saas preferred)

• 7-8+ years of people management experience

• Prior roles or experience marketing to buyers at various levels in a recurring revenue model

• Core expertise in paid search, paid social, retargeting, display, and PPC review sites

• Proven success in developing actionable segmentation strategies to drive lead acquisition efforts across new and existing customer audiences

• Ability to lead and manage teams at both strategic and operational levels

• Core expertise in managing multiple budgets and optimizing spend across various programs and distribution channels

• Deep knowledge of marketing technology, paid media platforms, BI, and CRM systems to maximize efficiencies in campaigns

• Ability to make informed decisions with the best available data and navigate competing priorities to deliver results

• Exceptional analytical, writing, and presentation skills

• Proven track record of identifying, recruiting, and developing talent

• Previous non-profit, foundations, grant making, corporate giving, philanthropy, and/or public sector experience a plus

Compensation
The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and in addition to benefits this role may be eligible for discretionary bonuses/incentives, and equity.
US Base Salary Range: $123,000 - $143,000 w/an annual bonus
Please note that the compensation range and benefits specified in this job posting is applicable to candidates based in the United States. For international applicants, actual salary offers and benefit plans may vary based on the local market compensation standards and will be determined in accordance with regional considerations, including but not limited to applicable laws, cost of living, and industry norms.
We will be accepting applications for this role until 8/31/2024
Our Culture: Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.
Our comprehensive and competitive benefits include:

• Generous Flexible Time Off (FTO) Policy
• Up to 15 paid company holidays including some commemorating social justice events and self-care
• Paid volunteer time
• Resources for savings and investments
• Paid parental leave
• Paid sick leave
• Health, vision, dental, and life insurance with additional access to health and wellness programs.
• Opportunities to learn, develop, network, and connect

We are committed to being an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, diversity of thought and any other characteristic protected by applicable law.