Director, Demand Generation, SMB

Role: Director of Demand Gen, Corporates Small/Mid-business

About the Demand Gen Marketing Team

Thomson Reuter's Demand Gen Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products. This Director role sets the strategic approach, planning and prioritization for Thomson Reuters demand generation within the Corporates small/mid business segment, delivering on the unique customer needs of the small/mid size segment, and ultimately driving marketing attributed sales, revenue and growth in this segment.

We are seeking an experienced, digitally savvy, and data-driven leader for Director, Corporates SMB, to drive robust and integrated marketing strategies. This is a strategic and x-functional role, with strong experimentation, innovation and cross-functional leadership required, and requires a self-motivated individual with strong analytical background and communication skills.

About the Role

In this opportunity as the Director of Corporates SMB, you will:

• Own creation, planning and activation of innovative marketing strategies for the SMB segment, with strong focus on transforming and optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization.
• Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue and demand funnel velocity.
• Deeply understand small/mid business segment market insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
• Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
• A robust growth-mindset and experimentation framework is critical, as Corps SMB is a newer segment with significant room for testing & learning to seize market whitespace
• Delivery of effective marketing strategies to fuel sales funnel and build pipeline, from marketing qualified lead to closed sale

About You

You're a fit for the role of Director of Corporates SMB if your background includes:

• 10+ years of experience in digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation
• Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
• Strong paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems
• Strong business development and/or consulting experience a plus

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

#LI-TB1

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The location(s) for this role include one or more of the following states (CA, CO, CT, NV, WA) and/or remote. The base compensation range for the role in any of those locations is $129,500 - $240,500. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.