Director, Digital

What's Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!

Job Summary

The Director of Digital Experience is responsible for setting the vision to grow Papa Johns sales and brand equity through our direct digital channels, including papajohns.com and mobile apps. He/she will be responsible for strategy development and innovation to ensure a best-in-class digital experience across each point of the customer journey.

A key element of this role is to provide strategic vision and leadership for one of the critical components of the Brand's transformation strategy, protecting & growing market share through direct digital channels. This individual will oversee all aspects of the digital direct to consumer strategy, providing supervision of the performance and health of our digital channels.

This individual should be a customer-first advocate who will serve as a liaison across the varying Marketing & Digital functions, including Menu Innovation, Brand Strategy, Revenue Management, and Media, as well as partner very closely with cross functional teams to drive initiatives forward. This role combines sales, marketing, technology, and product management expertise to develop a plan that delivers a superior brand and shopping experience for customers.

Duties and Responsibilities (other duties as assigned)

• Lead Papa Johns overall digital customer journey, Digital Insights, and Post-order experience, delivering a world-class web and app experience that tightly aligns with Papa Johns brand and product strategy.
• Optimize new digital consumer experiences, as well as all existing digital consumer touchpoints, initiating and coordinating use of tools and input such as consumer journey mapping, consumer feedback and consumer testing.
• Maintain a strong understanding of consumer, market, and competitive trends and activities relating to consumer-facing digital experience and technologies. Prepare frequent and timely briefing documentation and presentations for company and functional leadership. And, most importantly, identify actionable opportunities from this understanding.
• Identify new opportunities that will drive revenue, profit and customer engagement that align with our digital strategic vision. Evaluation includes customer need state, competitive context, a "business fit" assessment, ROI modeling and alignment toward our overall technology roadmap.
• Closely monitor channel performance, including analytics, traffic, and product sales performance, providing recommendations to grow Papa Johns online commercial results with respect to top and bottom lines.
• Oversee the product management experience roadmaps to include site/app navigation, information architecture, discovery, customization, checkout, and the post-purchase customer journey. This includes thought leadership around Papa Johns team member experience and how it can be optimized through digital enhancements.
• Contribute analytical rigor with A/B testing, pricing scenarios, and partner with Papa Johns media teams to integrate paid media into a holistic multi-channel approach.
• Create thoughtful business cases, building financial models to validate opportunities and vetting potential partners that enable or accelerate the opportunity.
• Manage Qualitative and Quantitative digital research, including Papa Johns SMG program.

Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work - but let's face it - it's also pizza! If you want a fulfilling career with a company that's always moving forward, we're the right place.

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