Director, Digital Marketing

Role: The Director, Digital Marketing will play a critical role in the development and execution of paid media on behalf of one or more B2B agency clients. The Director, Digital Marketing will report to the VP, Media Services.

Location:

• Must be located in Chicago, Illinois or willing to relocate. Occasional travel may be required. We are open to a hybrid model, but prospective hire should plan to work out of our Wicker Park office three times per week.

Function:

• Create integrated media strategy of all channels, drive alignment across internal and external teams, and deliver flawless execution in the assigned channel.
• Leverage marketing, customer, and business data to form insights and hypotheses to improve campaign performance.
  • Accountable for results, ongoing optimizations, testing new channels/tactics/capabilities and cost savings for all client programs.
  • Coordinate pacing materials and daily performance measurements.
• Participate in the design and integration of go-to-market media strategies that effectively drive business outcomes as a function of the greater media eco-system.
• Understand business operating models and changing consumer behaviors to adapt to an everchanging media landscape.
• Regularly create presentations to socialize and get buy-in from clients; lead implementation with careful attention-to-detail.
• Oversee the work of multiple specialists, train technical knowledge and manage workflow. Provide strategic guidance and oversight; consult with cross-departmental leadership to improve agency knowhow

Requirements

• Bachelor's degree.
• 6+ years of relevant experience.
• The ideal candidate will have experience from an in-house media term or have agency experience. Either or, the ideal candidate should have a demonstrated ability to deliver against immediate, near, and long-term objectives.
• Strong analytical problem-solving skills. Able to interpret disparate data and draw conclusions to routinely optimize and execute marketing strategies. Advanced Excel skills desired.
• Hands-on SEM experience, managing performance media campaigns in channels such as paid search, paid social, programmatic display, and/or OLV.
  • Knowledge of SEO appreciated.
• Demonstrated proficiency in Google Analytics, Google Analytics 360, Google Data Studio. Knowledge of Google Analytics 4 and competency desired.
• Strong organization, interpersonal, and communication skills. Comfortable developing and delivering crisp and concise presentation to clients.

Benefits

• Fun-loving and casual team environment
• Competitive salary, aligned to Chicago market rate
• Annual discretionary bonus program
• Generous PTO policy
• 100% employer-paid health insurance
• Close on-street parking is available at no cost