Job Description
NCQA is in search of a highly motivated and successful Director of Digital Marketing and Demand Generation. The ideal candidate is a key leader on the Marketing team and is able to apply deep understanding of performance media and demand generation to B2B audiences in the healthcare market. The qualified individual will help define, develop, and implement strategies and continuously evaluate impact for effectiveness. Additionally, this position will drive demand generation, high-volume lead generation and conversion to sales. The qualified individual will manage a results-oriented marketing team that is able to help achieve the company's goals. The ideal candidate is a proven leader with a blend of strong organizational, analytical and program/project management skills. Additionally, the ideal candidate should possess exceptional attention to detail, initiative, and critical thinking skills. The ideal candidate that will thrive in this role is some who is passionate about problem solving and driving results.
Primary task include, but are not limited to:
- Act as the strategic consultant for the marketing and sales team on digital marketing.
- Develop, manage and monitor digital marketing budgets, reporting and performance.
- Further develop strategic roadmap for digital engagement using journeys and marketing automation.
- Work with social media, digital advertising, email and website teams to ensure coordination of strategies and a cohesive customer experience across digital channels.
- Identify the latest trends and technologies that can support NCQA strategies.
- Exhibit an ROI approach to performance marketing.
- Create and implement measurable marketing strategies that drive revenue and increase customer acquisition, conversion, and growth tied to goals.
- Oversee and drive digital, multichannel marketing including SEM, SEO, Display, email and social channels.
- Work in collaboration with the team to drive organic search ranking results and develop strategic plans for paid media to drive growth in leads and conversions.
- Implement analytics, dashboards and ROI analysis to optimize performance media and lead marketing for acquisition, nurture, conversion and renewals.
- Oversee the development of email journeys to achieve specific objectives throughout the customer journey.
- Oversee Account Based Marketing Programs working in partnership with sales and sales operations.
- Lead on a cross-departmental digital marketing team.
- Develop marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Day-to-day coaching help the team improve their sales skills and move opportunities forward.
- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
- Develop and manage best practices for digital marketing.
- Measure key metrics for digital marketing and demand generation including acquisition, conversion rates, engagement rates, and renewal rates.
- Leverage data and analytics to drive insights.
- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
Qualifications include:
- Bachelor's degree (or a combination of education and experience which demonstrates the necessary requirements of this position).
- 10+ years marketing experience/8+ years digital marketing experience
- Experience managing a digital marketing team. (preference given to those candidate who worked at, or experience selling to, health plans, provider organizations and employers.)
- Experience in a B2B growth-oriented environment.
- Experience driving social and developing online communities that act as a 'call to action' for products or services.
- Ability to build effective relationships and operate as a member of a team.
- Strong understanding of full marketing tech stack including WordPress, Salesforce Marketing Cloud and similar marketing automation systems.
- Knowledge of digital marketing best practices and experience with A/B and multivariate experiments.
- Experience with HTML and WordPress. (preference given to candidates with coding experience more specifically HTML and PHP)
- Expertise with Google Analytics. (preference given to candidate who are Google AdWords/Google Analytics certified)
- Experience working with a CRM. (Salesforce Marketing Cloud experience preferred)
- Proven ability to work collaboratively.
- This position may require some travel.
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Date Posted
05/08/2023
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