Director, Digital Marketing

Position Summary:

As a Director, Digital Marketing, you will report to the Executive Director, Strategic Development. You will shape the inbound lead strategy for our collective suite of biospecimen solutions and products and execute overlapping lead generation programs to ensure a constant flow of MQLs to global sales team. The position will be supported by a Content Marketing Manager, who will develop relevant content for use in campaigns, a Product Marketing Manager, who will generate relevant product and service-related materials for use in campaigns, and several subject matter experts, a design team, and marketing services vendors.

This is a new and highly strategic role where you will identify growth opportunities across the business, plan and prioritize both independent and cross-functional initiatives, own their delivery to impact growth, and iterate on their results based on testing and learning.

Essential functions of the job include but are not limited to:

• Set up, monitor, and oversee lead generation workflows, including website forms, Hubspot workflows, and Salesforce task and lead workflows.
• Learn the suite of Biospecimen Solutions offerings, utilize internal subject matter experts to identify trends, and turn their insights into lead generation opportunities.
• Fully grasp the sales lifecycle and sales leadership goals for the year and produce lead generation programs that pass marketing qualified leads to the global sales team.
• Quantify mediums used to generate leads by budget allocation, lead quality, and ROI.
• Expand and diversify use of agencies and other 3rd party vendors to provide a targeted, regional message, or a unified global message while maintaining the lead generation objective.
• Respect every lead at the stage of the funnel they are in and use a mix of evergreen content, nurturing, and ABM tactics to slowly turn aging, prehistoric, and lightly active leads into sales-ready marketing qualified leads.
• Develop segmented lead generation campaigns to distinct audiences, understand how to develop and write emails that elicit action
• Manage and optimize a robust SEM program
• Establish open communication channels and host regular team alignment meetings
• Broadcast clear objectives, goals, milestones, KPIs, and program results
• Effectively partner and collaborate with cross-functional marketing leaders to ensure the development and execution of comprehensive marketing strategy.

Qualifications:

Minimum Required:

• Minimum of 6 years of experience in a B2B digital marketing role, including 3 years in a demand generation management role, and 2 years of experience working in a sales support role.
• Bachelor's degree in Marketing, Science, or equivalent in education and experience.

Other Required:

• Exceptional knowledge of marketing strategies, concepts, and practices, with emphasis on search marketing, marketing automation, social media marketing, and other digital lead generation programs.
• Highly fluent in Salesforce, HubSpot, LinkedIn Campaign Manager, Google Ads, Asana or similar suites.
• Must be able to read, write, speak fluently and comprehend the English language

Preferred:

High-level knowledge in the areas of biology, life sciences, or scientific research.