Director, Digital Marketing

Grayscale is seeking a Director of Digital Marketing who will focus on building and implementing digital marketing strategies to drive interest in Grayscale products and activate new client prospects. You will bring new ideas to the table and test new channels and campaigns to achieve the right mix for Grayscale. You will work closely with and guide the investor solutions/sales team to develop an evermore scientific understanding of Grayscale’s client base to drive business growth.

Primary Responsibilities:

• Lead digital & growth marketing efforts at Grayscale, create overall strategy to generate new prospects and move qualified leads further down the funnel.
• Work closely with the sales team to design a holistic client journey across all digital channels
• Implement digital marketing best practices for tactics such as audience segmentation, SEO & content optimization, lead scoring, nurture campaigns, preference centers, etc.
• Develop and manage paid advertising campaigns across various channels, including social media, search, and display
• Develop and execute content marketing strategies, including blog posts, articles, and other forms of content to drive traffic, engagement, and leads
• Manage email marketing campaigns, including segmentation, automation, and A/B testing
• Set up the Grayscale website as the backbone of our digital marketing strategies, ensure its ongoing performance as our main marketing channel
• Optimize campaigns to improve conversion rates, user acquisition, and overall ROI
• Build an integrated reporting dashboard to track and report on marketing KPIs; provide regular updates to the executive team on the effectiveness of marketing initiatives
• Stay up-to-date on industry trends and emerging technologies to ensure our digital marketing strategies remain competitive

Qualifications:

• 5-7 years of experience in digital marketing, with at least 2 years in a leadership role
• Experience building digital marketing foundations from the ground up, with an ability to explain strategies and processes to non-marketers
• Experience implementing digital marketing best practices such as SEO, and testing methods such as A/B or multivariate testing
• A passion for data and analytics, and the ability to identify different growth opportunities and create data-driven marketing plans to meet them
• Experience implementing integrated marketing ROI dashboards using data visualization tools like Tableau, Datorama, Domo, etc.
• Experience with the Google Marketing Platform, including Ads, Analytics, Tag Manager, Search Console, and Looker Studio
• Experience implementing email marketing campaigns within a Marketing Automation Platform (pref. Marketo) including lead scoring, nurture campaigns, batch campaigns, audience segmentation, etc.
• Deep knowledge of how to optimize a website to be a central hub for digital marketing strategies and first-party data collection
• Highly organized and self-motivated, with an ability to work both independently and on a face-paced, collaborative team
• Bachelor’s Degree and/or Master’s Degree
• Experience working in a regulated industry and/or Financial Services is a plus