Director, Digital Marketing APJ

Join the team as our next APJ Director of Digital Marketing

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a globally anti-racist, anti-oppressive, anti-bias company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.

As the Director of Digital Marketing, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition for our B2B software solutions. You will lead a team of digital marketing professionals and work closely with cross-functional teams to ensure alignment and maximize the impact of our marketing efforts. The ideal candidate will have a deep understanding of digital marketing in the B2B software sector and a proven track record of delivering results.

In this role, you’ll:

• Develop and execute the overall digital marketing strategy, including website optimization, SEO/SEM, email marketing, social media, content marketing, digital advertising, and lead generation campaigns.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performance culture.
• Drive brand awareness and positioning through effective messaging and creative marketing campaigns.
• Analyze market trends, customer insights, and competitive landscape to identify new opportunities and optimize marketing strategies.
• Collaborate with the sales and product teams to develop targeted marketing campaigns that generate high-quality leads and drive revenue growth.
• Manage and optimize the company's digital marketing budget to achieve maximum ROI.
• Utilize analytics and data-driven insights to track performance, measure KPIs, and continuously optimize digital marketing initiatives.
• Stay updated on the latest digital marketing trends, tools, and best practices in the B2B software industry, and apply them to enhance our marketing efforts.

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Bachelor's degree in marketing, business administration, or a related field. Master's degree is a plus.
• 10+ years of experience in digital marketing, with a focus on B2B software solutions.
• Proven track record of successfully developing and executing digital marketing strategies that drive lead generation and revenue growth.
• Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and digital advertising.

Location 

This role can be based in Singapore or Sydney

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.