Director, Digital Marketing Leader

Anaplan is seeking a Director of Global Digital Marketing to develop the

strategy and lead all aspects of the execution of Anaplan’s digital marketing channels. This

role will lead the Global Digital Marketing team, being responsible for the planning,

development, and execution of inbound and outbound digital marketing efforts

including web properties, search engine optimization (SEO), search engine

marketing (SEM), paid digital media, and emerging digital channels. The

digital marketing function owns and drives the growth of the company’s digital

capabilities working closely with demand generation and teams to build the

Anaplan brand globally, as well as elevating demand generation conversion. The

goal of this role is to build upon the foundation to implement a

compelling digital strategy, using sophisticated martech that delivers engaging

customer experiences, and ultimately drives revenue results aligned to business

objectives.

The successful candidate will bring passion, agility, strategy, and vision to the role

and will have a consistent track record of success in getting results,

preferably within a SaaS organization. We’re looking for someone who has strong

global digital marketing experience and has worked to drive consistency and

efficiency through all digital marketing channels. The Director of Global Digital

Marketing should provide forward-thinking ideas to build and maintain a

company web presence with strong analytical and presentation skills, can build

productive working relationships with key partners, can implement with agility,

and is a strong leader and mentor.

Global Campaign Responsibilities:

• Set strategic and operational plans for the digital marketing function, including objectives, success metrics, resources, budget, and prioritization of initiatives to increase impact.
• Manage the hiring, development, and retention of digital marketing talent.
• Drive growth in traffic and engagement across all digital platforms.
• Test and optimize digital campaigns by message, channel, region, and market segment; prioritize digital spend across paid channels based on priorities and what’s working well.
• Manage the corporate website to drive a strong brand presence with conversion, coordinating closely with Field Marketing, Demand Generation and ABM, Solutions Marketing, Content, Marketing Operations, and other internal collaborators.
• Work closely with marketing operations team on utilization of the marketing technology stack and on full-funnel reporting and analytics of digital success metrics.
• Create methodologies and earn adoption in AMER, EMEA, and APAC regions, working closely with Field Marketing teams to localize to support regional needs.
• Work with Demand Generation and ABM team to measure, optimize, improve, and personalize digital tactics and programs with global campaigns. The role requires a strong understanding, affiliation, and competence in implementing growth marketing tactics.
• Work with team to lead external agencies, contractors and suppliers and hold them accountable to meeting performance expectations.
• Drive a digital strategy that aligns to the buyer’s journey and ensures a consistent and personalized customer experience.

Requirements:

• Requires a demonstrated ability in digital marketing, including prior experience directing a team.
• Strong B2B marketing experience in planning and carrying out cross channel digital marketing plans.
• Proven ability to build and deploy robust multi-channel digital plans with confirmed growth and success at a global company.
• Experience leading and running global and remote teams.
• Adept at working in a fast-paced environment and effectively juggling multiple assignments at once with tight deadlines.
• Exceptional prioritization, problem-solving, and project management skills
• Superior interpersonal skills with demonstrated ability to navigate a sophisticated organization and generate consensus for ideas and plans.
• Strong analytical skills partnered with a creative mind.
• Proven skills and metrics that demonstrate growth across multiple digital platforms.
• Strong understanding of budget management.
• Highly motivated, driven, passionate, and self-starting personality.
• Ability to translate business objectives into digital marketing goals and measurements.
• Strong interpersonal, verbal, and written communication skills.
• Bachelor's degree in Marketing or Business, MBA a plus

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