Director, eCommerce

DEAR RULE-BREAKERS, DREAMERS, CREATIVE MINDS: WE WANT YOU.

Here at SOREL, we believe you are your most powerful tool and your determination makes you an unstoppable force.

It all started with an iconic boot. But today, it's so much more. Our all-season footwear pushes the boundaries of function-first fashion, breaks away from predictable fashion trends, and rises to any (and all) occasions. The kind of stuff you'll want to wear all day, every day.

The SOREL culture is all about who dare to draw outside the lines, but audaciously push forward as one. It's an institution of creators, doers and leaders who bring the spirit of the boot into everything.

We believe the future belongs to the creative. The passionate. The forward-thinkers.

So, are you ready to step up and step into your element? Walk with us.

ABOUT THE POSITION

The Director of (North America) Ecommerce is responsible for developing and overseeing the site operations for SOREL North America Ecommerce businesses. This position will lead and manage the implementation of site strategies and the comprehensive Ecommerce functions to drive revenue and increase the health and long-term growth of SOREL.com and SOREL.ca. The Director of Ecommerce is a critical piece of the long-term SOREL.com and SOREL.ca growth strategy and will have a seat at the table for making short and long-term decisions that have significant impact the SOREL brand and business.

HOW YOU'LL MAKE A DIFFERENCE

• Leads the creation and execution of consumer sales programs and strategies to generate online sell-through of SOREL footwear.
• Provides leadership in the identification of specific and appropriate opportunities to grow the eCommerce business through the targeted use of analytics.
• Influences cross-functional and cross-enterprise teams to develop and execute a comprehensive web strategy; defines the scope, business requirements, budget, KPIs, benefit analysis and cost justification for strategic projects to support business needs.
• Develop and execute conversion rate optimization strategies that lead to improvement in key business metrics such as gross-margin, customer acquisition and retention, and sales productivity
• Oversees Ecommerce marketing strategies and implements objectives to drive customer acquisition, sales, and retention.
• Oversees Ecommerce Merchandising to ensure seasonal merchandising assortments are supported and promotional plans are optimized for maximum sale potential
• Works with Corporate development teams to advocate, leverage, and recommend web tools and technologies that will enhance a seamless customer experience, driving an increasing rate of repeat visitors and conversion.
• Develop and refine digital project roadmap, identifying short, medium, and long-term opportunities to improve and lead Ecommerce strategy.
• Works in partnership with Brand Marketing to influence go-to-marketing strategies that ensure a cohesive brand experience.
• Evaluates website performance, assesses results, and makes continuous improvements by examining web data and making recommendations to internal business partners to evolve site content and web tools to maximize effectiveness.
• Identifies needs for new technologies and works with both the Director, Technology and Director, Product Owners to develop requirements through implementation.
• Develops strong working relations with our third-party solution providers to collaborate and develop strategies that maximize return on investment.

YOU ARE

• Detail-oriented with the ability to deep-dive into data to understand key trends and opportunities.
• Able to pivot strategically based on performance.
• Organized and able to communicate and educate stakeholders.
• A sharp, critical thinker with effective problem-solving skills.
• Able to inspire others across the organization and thrive in a dynamic, fast-paced, high growth environment.
• An exceptional communicator with strong presentation and interpersonal skills.
• Able to express your ideas and influence cross-functionally at all levels.
• Must demonstrate an astute understanding of the changing digital commerce landscape, with particular focus on digital operations, development, and vendor partners experts.

YOU HAVE

• 8+ years of progressive Ecommerce Operations/Merchandising/Marketing/Development and/or a combination of this experience.
• 5+ years of experience with an apparel and/or footwear retail brand and/or retailer.
• Footwear experience strongly preferred.
• Experience in a leading role, owning and managing comprehensive site strategy and planning for day-to-day Ecommerce business operations.
• Experience influencing senior leadership and quantifying results for consumption by various levels within the business.
• Expert in Microsoft Excel and web analytics software.
• Proven ability to work within and lead a high-performing team.
• Current and working knowledge of eCommerce platforms and processes.
• Strong analytical and financial skills.
• Strong market awareness across Ecommerce and wholesale businesses.
• Knowledge of the footwear industry, retail dynamics, and consumer buying patterns.

#LI-HS1

#LI-Hybrid

Here at SOREL, we believe you are your most powerful tool and the determination you find within is an unstoppable force. SOREL challenges the status quo by creating unexpected footwear that pushes the boundaries of function-first fashion. We stay in motion so you can push yourself forward.

Being part of the SOREL tribe is for the few that dare to draw outside the lines. It's a culture comprised of individuals audaciously pushing forward as one. New ideas fuel us as we explore the unknown, while never being afraid to charge the edge. SOREL is an institution of creators, doers and leaders who bring the spirit of the boot in everything we make.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.