Director, Editorial

At MyFitnessPal, our vision is to be the global catalyst for every “body” to achieve their healthy. We believe good health starts with what you eat. We provide the tools and resources to reach your fitness goals.

MyFitnessPal is looking for a creative and strategic thinker who is passionate about all things nutrition and fitness to join our team as an Editorial Director. We generate health & wellness, nutrition, recipe and fitness content across multiple mediums, from written thought leadership pieces to digital assets, social reels and videos; we distribute content via all owned channels (email, social media, website, blog) to engage our audience and generate awareness of MFP. You will develop, execute, and manage content strategies to attract and engage our target audiences. Your main focus will be on creating compelling content for current and prospective audiences.

We’re looking to add talent that can help further define the culture we’re creating: consumer-centric, curious, and always innovating.

• Lead content strategy - Lead the content strategy for MyFitnessPal (email, social media, website, blog), defining the content team's objectives and goals within the larger marketing organization and business. 
• Be an audience expert - Act as an expert in understanding what works for the MyFitnessPal community, making sure that the content we develop has the greatest impact and resonance with target audiences
• Have a deep interest and understanding of health & wellness, nutrition, and fitness 
• Drive creative thinking - Blend effectiveness and creativity in order to create best-in-class content that incites engagement and grows our audiences
• Act as a creative champion for new, interesting content ideas that emerge from both health & wellness trends and content gap analyses
• Critique and shape the content we produce
• Optimize towards objectives - Leverage data, reporting and analytical insights to set goals, test, measure success, and continually refine our content mix and strategy toward better engagement and conversion
• Ensure brand individuality, excitement, impact, accuracy, and relevance across all published materials
• Act as an evangelist for MFP content and its approach throughout the company and possibly even the industry
• Establish style guides that specify the writing style and tone needed to create engaging content from MyFitnessPal
• Manage freelance writers, designers, videographers, vendors - Manage the execution of our content engine with internal resources and freelancers
• Develop industry contacts by connecting with RDs, trainers, doctors, other journalists in the space, and companies that might be working on product innovation for health & wellness, nutrition and fitness
• Live our core values in all you do:
  • Be Kind and Care
  • Live Good Health
  • Be Data-Inspired
  • Champion Change
  • Leave it Better than You Found It
  • Make It Happen

• Significant (approximately 10+ years!) experience in creative, editorial, journalistic publishing environments
• Proven work experience managing content strategy and freelancers with an insights and trends-led approach and results to back it up
• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM)
• Outstanding writing and editing skills
• Excellent analytical skills
• Ability to collaborate with partners throughout the organization
• Ability to work at a high level
• Ability to balance multiple projects on different target dates
• Excellent independent judgment and discretion
• Ideally, experience in consumer health & wellness

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.