Director, Executive Social Media Manager

Paid Media and Social Media

The Paid Media and Demand Generation role manages digital marketing projects and processes with the objective of building and sustaining presence in digital channels, and increasing revenue and profitability. Under limited supervision, this job works to develop and improve web content and creation, search engine optimization (SEO), and social media marketing processes to attract potential customers to company websites.

Key Responsibilities and Duties

• Works to support the development and implementation of digital marketing efforts to build and sustain presence in digital channels and to increase revenue and profitability.
• Manages the creation, maintenance, and publishing of digital marketing content for both company and non-company websites and social media platforms, ensuring content and display support marketing initiatives to meet business goals.
• Researches and creates original content and coordinates internally developed content from other areas of the company based on target customer profiles.
• Performs website editorial activities to ensure all digital marketing content is high quality, up-to-date, and consistent with brand and style guidelines.
• Locates and negotiates the purchase of external content to advance the organization's digital marketing content library.
• Optimizes digital marketing content and text to drive high search engine rankings.
• Applies advanced digital marketing knowledge to drive sales through online channels and shares best practices and insights with the digital marketing team to advance the organization's digital platforms.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

8IC

The Executive Social Media Manager is responsible for developing the social media strategy that focuses on supporting and elevating TIAA and Nuveen c-suite executives across social media. This role reports to the Head of Social Media and works closely with the Head of Executive Communications and other members of the social media and communication teams in order to create, manage and execute on social media content, campaigns and client engagement for executives. The manager will support overall executive communications initiatives by defining and developing executive's overall social media presence and personal brand in support of TIAA's larger business goals.

Key Responsibilities and Duties

• Develop and manage TIAA and Nuveen's executive social media strategy to deliver a balance of brand, business, and personal messages in creative and engaging ways.
• Partner with the Executive Communications team to build individual executive social media strategies including content creation, campaign building, engagement strategy, follower strategy and success reporting.
• Develop an executive social media content strategy and calendar, including creation and management:
  • Publishing of relevant, original, high-quality content
  • Create a regular publishing schedule and implement a content editorial calendar to manage content and plan specific, timely marketing content
  • Ensure voice consistency in copy through tone and terminology aligned to broader executive communications
  • Design, conduct and deliver standard and custom social media reports including campaign results
• Monitor social media competitive landscape, producing insight reports and ad-hoc requests on how other executives are showing up on social media
• Stay abreast of current conversations in the market, social media, advertising and other content marketing trends to keep abreast of potential opportunities for executives to participate in
• Establish goals and metrics for measuring and benchmarking efforts

Preferred

• 7+ years marketing experience, with a focus in social media marketing or executive communications
• Ability to build relationships with clients, peers and executives
• Strong written and oral communication skills, specifically around presentations; creative thinker
• Effective time management and project management skills
• Proven ability to develop and implement social media strategies beyond just earning likes and followers
• Strong familiarity with the business applications of social media platforms, including; Facebook, Twitter, YouTube, LinkedIn, Instagram, Reddit and TikTok
• Proficient in variety of social media search, analysis and content distribution tools (Hearsay, HootSuite, etc.)

Related Skills

Advertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner Management

Base Pay Range: $115,000/yr. - $160,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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