Director, Experience Strategy

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all, and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what is needed. And our award-winning technologists and creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

YOUR ROLE:

The Director, Experience Strategy functions as an active member of the experience planning team. You are expected to become an expert first on your client’s brand, business and competitors, then deeply and enduringly on your client’s customers and prospective customers. You are familiar and adept at insights mining, leveraging all available research sources and methodologies.

You’ve applied insights to architect customer journeys that illuminate opportunities for engagement, understanding what moments in the journey we must win, what information customers are looking for, the channels used and who influence their decision.

You will architect communications strategies across paid/owned/earned media that delivers on these insights, generating and nurturing leads effectively across the decision process.

Your work inspires the Creative team to develop breakthrough ideas and you collaborate closely with Marketing Sciences to define the learning agenda and optimization plan to improve engagement overtime.

YOUR RESPONSIBILITIES:

· Lead strategy on several lines of businesses for our client, becoming an expert on their consumers as well as their overall business, brand, categories and value propositions.

· Lead a group of experience strategists to inspire and inform our creative teams using research, competitive analysis, strong narratives, and category expertise.

· Collaborates with junior strategists in defining communication plans, touch points, content, timing/frequency/cadence of CRM efforts.

· Partner with leadership from client services, technology, analytics and creative teams to help diagnose business problems and draft briefing materials for strategic and creative deliverables.

· Help monitor competitor strategies and marketing activity.

· Serve as collaborative member of a client team, including participation in brainstorms, work sessions, creative development reviews, reporting, etc.

· Become intimately familiar with all research tools, including innovative methods such as applied listening, digital ethnography and use those tools to provide the concrete evidence to form actionable insights.

· Provide overall support to the development of the strategy practice.

REQUIRED SKILLS:

• Bachelor’s Degree in related field, advanced degrees / MBAs welcomed or equivalent experience

• 8+ years of experience in marketing, digital, CRM, media, advertising, or management consulting.

• Experience writing, editing or collaborating on internal marketing documents and creative materials.

• Proficiency in research tools and working with partners like Nielsen, Mintel, Forrester, and others.

• Narrative creation, and the translating of complex challenges into easy to understand objectives.

• Ability to work autonomously when required and a track record of delivering quality work on time and above expectations.

• Intellectual rigor. Deep curiosity.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $150,000-$175,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.