Director, Experience Strategy, B2B

WHO WE ARE:

We are the agency absolutely, utterly, fiercely focused on the individual. We use our data, technology, and creative smarts to make meaningful, connections with every single person a brand knows. 

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. 

YOUR ROLE:

The Director of Experience Strategy, B2B will be working in a fast-paced environment providing day-to-day leadership managing and coordinating all activities pertaining the project direction, planning, assignments, and strategic recommendations for Enterprise clients.

YOUR RESPONSIBILITIES:

• Drive the planning and execution of multiple digital communications and website projects that support the client’s business objectives
• Partner with internal stakeholders to understand project goals, author requirements, develop strategic solutions including use of 1PD, third party research/ qual and quant research.
• Provide support in developing and executing project plans, gathering requirements, facilitating meetings, testing, and authoring documentation that meets the project goals
• Collaborate with a broad range of business and technical cross-functional teams throughout the entire project lifecycle
• With an account based marketing approach, lead B2B client accounts, presenting to senior leadership and stewarding relationships with key clients
• Lead content experience strategy and execution of GTM plans and key tactics including campaign development, landing pages, microsites and digital assets
• Monitor KPI metrics and report out on project successes and areas for improvement

REQUIRED SKILLS:

• Experience working in B2B marketing consulting or agency - ideally in both SMB marketing and large enterprise B2B marketing
• Experience dealing with complex organizations; technology and/or financial service categories preferred.
• 8+years of agency and/ or brand experiences in a strategic leadership role
• Expert CRM practices; applications, capabilities, limitations
• Data-centric mindset with the agility to understand, substantiate and adapt
• Ability to work cross-functionality with multiple internal agency stakeholders (UX, MarSci, Creative, Account Leadership) and prioritize work accordingly.
• Experience or relevant work across Financial Services, SaaS, Automotive, Telecommunications.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $150,000-$175,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.