Job Description
- Partner with GTM leadership to develop yearly plans to build marketing plans that meet/exceed pipeline goals for North American and APAC regions.
- Lead team to develop Regional demand generation plans that include prospects and customer curated programs.Â
- Build Executive Marketing capabilities through Executive Briefings, working with Customer Marketing on Customer Advisory Board and enhance customer central events.Â
- Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion.
- Work with Marketing leadership to help build a strong feedback loop from field to core marketing functions.Â
- Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans.
- Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI.
- Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.
- Run internal events for Starburst
- Manage and coach global Field Marketing team to ensure alignment on bringing the Starburst brand to market.Â
- Execution Excellence
- 15+ years of experience in Field Marketing with 5+ years of experience in leardership
- Experience in technology infrastructure companies is strongly preferred
- Strong collaboration skills across cross-functional teams
- Boston or Remote, travel up to 50%
Date Posted
12/06/2024
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