Director, Global Marketing

Position Summary:

This position leads the design and implementation of integrated marketing plans, strategies, branding efforts, tactics, timelines, and budgets to support the organizational goals, business objectives and growth priorities of Duke Corporate Education across global markets.

The director will be responsible for leading, developing and executing plans, content and campaigns to help regional entities meet both internal and external marketing goals, including awareness and revenue growth, working with the Chief Marketing Officer and market leaders.

With excellent relationship and project management skills, the position regularly develops and executes integrated marketing communication plans and tactics to ensure maximum effectiveness.

Position Responsibilities

• Lead collaboration with the business and global client development teams to drive end-to-end plans and implementation from acquiring and increasing new leads through to winning clients and driving advocacy
• Co-develop and implement comprehensive marketing plans with the regions to meet growth and brand goals
• Develop marketing event strategy and implement global events in collaboration with the regions, driving communication strategy and execution, audience development and generating sponsorship revenue
• Develop and execute product marketing strategies for new offerings from Duke CE globally and in region
• Drive brand repositioning process globally and in regions, working with external and internal stakeholders to develop key messages, differentiators, and value proposition, translating new messaging to Duke CE web site, collateral and key channels
• Draft internal and external communications for CEO; extend CEO brand in Duke CE's target markets
• Repurpose Duke CE articles and create new multi-media content for multiple external channels and platforms to increase brand awareness
• Lead PR efforts to feature Duke CE and its key thought leaders in key business and trade publications around the world
• Source external marketing talent to create content

Requirements

Background

BA/BS degree; 10- 15 years of related experience in global marketing and communications with demonstrated experience in driving the implementation of strategic communications plans and tactics. Previous managerial experience is preferred.

Work experience should include strategic marketing development and expertise in tactics that range from developing collateral material to digital content to highly targeted, audience-specific initiatives.

Excellent writing, communication, and presentation skills a must. Must be highly organized and show attention to detail. Ability to inspire confidence, earn trust and collaborate flexibly, building strong relationships globally.