Airwallex

Director Global Performance Marketing

Reposted 12 Hours Ago

Hiring Remotely in San Francisco CA USA

Remote or Hybrid

Expert/Leader

Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI

Do the most ambitious work of your career. Airwallex is building the future of global banking.

The Role

Lead global Performance Marketing strategy optimize campaigns manage budgets and drive measurable growth through data-driven insights and innovative approaches.

Summary Generated by Built In

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide - including Brex Rippling Navan Qantas SHEIN and many more - with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.
Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and you're motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.
You're humble and collaborative; turn zero-to-one ideas into real products and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here you'll tackle complex high-visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're looking for a strategic data-driven and growth-oriented marketing leader to lead our global Performance Marketing function - overseeing strategy channel performance investment efficiency and innovation across paid search paid social display and emerging digital platforms.
As the Director of Performance Marketing you will define how we acquire and convert customers across every stage of the funnel. You'll partner closely with Brand Product Marketing and Revenue Operations to deliver efficient scalable growth through data technology and creative excellence.
This is a high-visibility leadership role for a builder who thrives on balancing strategy and execution - designing frameworks that optimize for both top-line growth and bottom-line efficiency (LTV:CAC) across regions.
This role is based in San Francisco.
Responsibilities:

Own the global performance marketing strategy defining channel mix audience frameworks and investment models.
Set quarterly and annual growth objectives across paid search paid social display and emerging performance channels.
Lead budget planning pacing and forecasting in alignment with Finance and Revenue goals.
Develop and implement scalable testing frameworks for creative targeting and messaging across markets.
Partner with Regional Marketing Directors (APAC EMEA ANZ Americas) to ensure localized execution that aligns with global priorities.
Serve as the executive-level owner of performance KPIs - CAC LTV:CAC pipeline contribution and ROI.
Oversee multi-channel execution and optimization across Google LinkedIn Meta YouTube and programmatic platforms.
Define best practices for campaign structure bidding strategies automation and measurement.
Partner with SEO Web and Lifecycle teams to build seamless cross-channel journeys that maximize funnel efficiency.
Drive alignment between creative and performance teams to ensure messaging relevance and ad-to-landing page continuity.
Lead quarterly business reviews with major ad platforms and agencies to identify new opportunities and drive innovation.
Partner with Analytics and RevOps to build end-to-end attribution models and multi-touch reporting dashboards (GA4 Looker Tableau).
Implement value-based bidding (VBB) offline conversion imports and advanced data integrations with CRM systems (Salesforce Marketo).
Establish processes for incrementality testing holdout analysis and cohort-based CAC tracking.
Evaluate and adopt emerging AI and automation tools to improve creative testing targeting precision and pacing accuracy.
Build and lead a high-performing global team of channel managers strategists and analysts.
Partner with Brand Product Marketing and Creative to align campaigns with product launches and brand narratives.
Collaborate with the CRO and AI & Creative teams to leverage insights for creative experimentation and landing-page optimization.
Drive operational excellence through clear documentation dashboards and cross-regional enablement.
Serve as a mentor and coach - cultivating a culture of experimentation curiosity and accountability.

Who you are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.
Minimum qualifications:

10+ years of experience in Performance Marketing or Growth with a strong record of driving measurable business impact.
Deep understanding of paid media ecosystems marketing automation and analytics infrastructure.
Proven ability to manage multi-million-dollar global media budgets efficiently.
Strong analytical skills - comfortable with data modeling forecasting and investment decision-making.
Exceptional leadership communication and stakeholder management skills across functions and geographies.
Bachelor's or Master's degree in Statistics Business Analytics Computer Science Data Analytics or a related field.

Preferred qualifications:

Experience leading multi-region or global marketing teams (APAC EMEA ANZ Americas).
Familiarity with AI-driven creative and media automation frameworks.
Strong understanding of pipeline contribution measurement and B2B demand-gen attribution.
Experience working cross-functionally with Finance RevOps and Data Science teams.

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We don't regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.
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The Company

2000 Employees

Year Founded: 2015

What We Do

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 200000 businesses worldwide – including Brex Rippling Navan Qantas SHEIN and many more – with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale. Proudly founded in Melbourne we have a team of over 2000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career join us.

Why Work With Us

Airwallex was founded by people told their idea was unreasonable and we've hired that way ever since. We move fast think globally and give you ownership from day one. If you want to pioneer global finance at scale alongside the ambitious let's talk.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At a global level we have a strong in-office culture. We’ve invested in world-class office space in hub cities around the world. We see the benefits of in-person conversation mentoring and knowledge-transfer as vital to our long-term success.

Typical time on-site: Not Specified