Director, Global Revenue Marketing

Be part of a progressive, open and productive workplace, where different opinions and beliefs are valued.

We prepare businesses to counter the latest cyber threats by helping their people to develop powerful, practical cyber skills. We're a game-changing team building a game-changing platform

About Immersive Labs

Immersive Labs is the leader in people-centric cyber resilience. We help organisations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organisation, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats. https://www.immersivelabs.com/why-immersive-labs

Where we are now

Immersive Labs was founded in 2017, from a cargo container in Bristol, UK we’ve grown to over 300 employees, announced funding of more than €170 million and been voted a Best place to work for the last 3 years running! We are trusted by the world’s largest organisations KPMG, Sophos and Deutsche Bank to measure, map to risk, and optimise the human cyber abilities of their entire workforce.

https://careers.immersivelabs.com/our-story/

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

Director, Global Revenue Marketing

Due to the rapid growth of our marketing team, we are looking for a Director of Global Revenue Marketing. You'll report into the Vice-President of Global Revenue Marketing and be a key part of the marketing leadership team, managing a global team of marketers driving demand for Immersive Labs products. 

You will own the development and execution of our field marketing plans, allocate and manage our revenue marketing budget and provide strategic guidance and leadership to our field marketers with the aim of creating net-new sales opportunities, accelerating growth and increasing brand awareness to drive leads for Immersive Labs products and services.

If you like working with people from very different cultures and backgrounds helping them to meet their goals and objectives we’ll welcome you and support your development.

In addition, this is an incredible opportunity to help the Cyber industry understand a brand-new class of cyber risk reduction and workforce readiness! You will have the opportunity to genuinely shape an emerging industry change and market category.

Your main responsibilities (we're scaling fast, so these may change as we grow):

• Translate company objectives into a comprehensive demand generation strategy with corresponding key performance indicators that grows our overall audience and engages, nurtures, and converts prospects 

• Partner with Sales, Marketing and Product leadership to create and refine customer segments/personas in order to build campaigns that resonate with the target audience that originate new business as well as accelerate sales cycle 

• Partner with sales teams on strategy, targeting and field initiatives via day to day engagement with sales representatives and leaders.

• Responsible for demand generation through marketing activities; including third party programming (e.g. content programs) field and partner events.

• Partner closely with marketing ops, digital, product, content and branding teams to ensure strategy and metrics are aligned

• Manage demand generation budget and expenditures to achieve overall growth and return on investment targets 

• Build, manage, and coach a team of highly-talented marketing professionals across demand generation, field marketing, campaign marketing, and digital marketing 

You should apply if you have (we know it’s tough, but please try to avoid the confidence gap . You don’t have to match all the listed requirements exactly to be considered for this role):

• Deep domain experience in Account Based Marketing (ABM) strategies and tactics 

• Demonstrable experience establishing and leading marketing strategy in a dynamic and fast-paced start-up environment 

• Proven demonstration of pipeline growth and lead generation

• Be able to operate in a player-coach role when needed to help problem solve and develop talent

• Naturally inquisitive, analytical mindset with the ability to leverage data to drive decision-making and optimize marketing strategies.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional and geographically dispersed teams.

Immersive Labs’ growth has been fuelled by the values that underpin everything we do, here's how they relate to this role:

• Inclusive - We support one another and celebrate each other’s successes

• Driven - We are unafraid to explore our curiosity

• Agile - We analyze our environment and consider different approaches

If you would like to read more about what you can expect from our recruitment process, you can visit our dedicated interview process page.

As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

• Time off, flexible and remote working so you can work when is best for you, includes 25 days annual leave+ public holidays + 2 volunteering days and half day for your birthday

• Look after your family and yourself with parental leave, mindfulness groups, critical illness cover, pension, health plan and more

• Career and learning development through the platform and our ‘Learn Anything’ fund

• Recognition & Rewards for doing great work and living our values and behaviours

• Informal or formal flexible working options, e.g. flexible start and finish times, reduced hours, job share, remote working

• We’re a sociable, tight-knit team with monthly socials. Our socials have included everything from pottery painting and paper mask making, to movie nights and escape rooms