Director, Global Website Development and Digital Optimization

Kount, an Equifax Company based in Boise, Idaho is seeking a Director, Global Website Development and Digital Optimization to join our growing team.

As an integral part of the Content Marketing team, you will demonstrate subject matter expertise while working closely with other functional teams, such as Growth Marketing, Product Marketing, Revenue Operations, Sales, and senior executives to develop elegant, user-friendly front-end web pages and blogs, best-in-class search engine optimization, and MQL-generating inbound strategies. You will lead these efforts while maintaining the highest standards of quality and performance.

This includes refining and enforcing website development best-practice standards and processes, establishing performance KPIs, and ensuring that target clients, prospects, and other key audiences are able to search for and quickly find all Kount solutions and company-related content using strategic keyword phrases.

What you'll do

• Own the development of Kount.com while demonstrating leadership and creativity in crafting a global website and digital optimization strategy with supporting tactical plans
• Work with expert stakeholders across Equifax and Kount to architect an advanced digital architecture that delivers regionalized and personalized content for clients and prospects around the world
• Effectively drive Kount.com to attain an industry-leading position for UX design, market-relevant content, strategic keyword search rankings, digital brand equity, and qualified lead capture
• Work closely with content writers and bloggers, graphic designers, demand generation strategists, and product marketers to create amazing digital experiences
• Ensure all development works seamlessly and is mobile responsive across the most popular device types, browsers, and platforms
• Offer digital guidance and assistance for marketing, sales, customer success, and the rest of the company when required
• Move the needle on increasing marketing contribution to revenue pipeline

What experience you need

• Minimum of 10 years of advanced experience as a website developer, managing frontend design and development and ensuring backend systems integration
• Minimum of 10 years of experience in managing metadata, content, backlinks, PPC advertising, and other means to achieve first page keyword phrase rankings on Google and other search engines
• Minimum of 10 years of experience in collaborating with cross-functional teams to create and optimize content in order to drive traffic, awareness, lead generation, and/or other important metrics

What could set you apart

• Subject matter expert knowledge and skills related to all facets of digital marketing
• Advanced martech proficiency in utilizing SEMRush, Google Analytics, Salesforce, Marketo, and Hubspot
• Demonstrated expertise on relevant keyword phrase research and current Google search best practices, both organic and paid
• Master-level capabilities with WordPress, ACF, HTML, PHP, CSS3, jQuery, and JavaScript
• Communicates at an expert level and creates cohesive win-win relationships
• Passion and enthusiasm for agility, continual learning, and outperforming industry competitors
• Demonstrates leadership qualities that drive others to learn, adapt, and excel
• Strategic mindset to understand, adhere to, and achieve business objectives

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

If this sounds like somewhere you want to work, don't delay, apply today - we're looking for you!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Primary Location:
USA-Idaho-Remote

USA-Atlanta JV White

Function:
Function - Tech Dev and Client Services

Schedule:
Full time