Director, Growth

The Role:

As a Director of Growth, you will drive client and revenue growth by delivering superior next-generation experiences related to attracting, converting, activating, and retaining our clients. You have a passion for mental healthcare, emerging technology, analytics and delighting the client throughout the entire user experience.

In this role, you will lead growth hacking, lifecycle marketing, and product-led growth - including strategy development, prioritization, and execution of tests and initiatives to improve our client experience, build loyalty, attract and convert new clients, and ultimately drive growth.  

You will work with a cross functional team to develop our broader growth strategy and roadmap. You must be a strong leader, strategic thinker, and excellent communicator. Being a team player and working well with others is a must.

Who you are

• 8+ years of experience with direct-to-consumer growth & performance management
• Expertise in AB tests, testing strategies, and experimentation to improve LTV/CAC
• Expertise in lifecycle marketing & leveraging communications to drive user behavior & improve the client experience (e.g., increasing visit completion and improving engagement between visits)
• Experience leading a team and collaborating cross-functionally
• Experience in developing & executing a referral strategy
• Experience in driving growth through customer experiences, building growth loops, and communicating effectively with clients
• Experience working directly on customer communications & engagement 
• A proven track record of building growth strategies, prioritizing & delivering on roadmaps
• Ability to empathize with the client all times and find ways to delight the user
• A goal-oriented mindset and eagerness to execute
• A keen ability to understand and articulate priorities and make the right trade offs when necessary
• Excellent writing, communication, organizational and time management skills
• A strong passion for helping people be their greatest version of themselves by offering world class mental health services

How your skills and passion will come to life at Cerebral:

• Develop a testing roadmap to optimize engagement & loyalty and grow revenue
• Define and manage strategic and tactical metrics, analyze data, and translate into successful actions to further optimize performance
• Growth Strategy lifecycle marketing: Develop and iterate on the growth strategy to ensure we achieve our business KPIs and maintain LTV/CAC goals.
• Own the strategy and develop customer communications across relevant touch points: Email, SMS, app push, and others. Continuously aim to drive visits, revenue, positive sentiment, loyalty and increase in lifetime value
• Collaborate with key stakeholders across the business – including marketing, product, clinical, copy, and creative – to execute email campaigns and initiatives
• Look more broadly at the value propositions for our product offerings, and ensure we are communicating the benefit we bring our clients in a clear and concise way
• Cultivate an intimate understanding of the target audience and key segments
• Implementing projects to achieve growth goals for the company
• Using data, analytics, and other tools to inform decisions and growth strategies
• Replicating successful strategies at scale 
• Manage directs who are contributing to growth hacking and lifecycle marketing efforts

What we offer: 

• Mission-driven impact:
  • Shape the future of the #1 largest and fastest growing online mental health care company in the world
  • Build a platform that is improving the lives and well-being of hundreds of thousands of people (and counting)
  • Join a community of high achievers who have a passion for promoting mental health
• Path to develop & grow:
  • Bi-annual performance reviews & opportunities for promotions - as Cerebral grows, so should you. We build your goals together and forge a career path that is right for you
• Remote-first model: Work virtually from anywhere in the US
• Competitive compensation & benefits:
  • Total compensation includes equity/stock options
  • Medical, Dental, Vision, Life Insurance, and 401k with employer match to all employees
  • Unlimited PTO - we encourage taking the time you need to relax and recharge
  • Top-tier wellness benefits and perks, including bi-quarterly mental health days (8 per year), No-Meeting-Wednesdays, holistic monthly wellness stipend, and access to on-demand health & wellness content
    • $200 WFH reimbursement
• Culture & connectivity:
  • Virtual social events (e.g., happy hours) enable us to build a sense of community and connect on a more personal level
  • Monthly peer-to-peer recognition allowance via Bonusly allows team members to reward one another for values-aligned contributions
  • Optional in-person company retreats provide an opportunity to augment team-building and celebrate our successes together