Director, Growth Marketing

We're on a mission to help people Eat More Plants™, and we need your expertise!

Purple Carrot started with just a seed of an idea in 2014: Today, we are leading the charge for people to adopt a plant-based lifestyle in their homes and on-the-go. Purple Carrot's irresistible, globally-inspired recipes, fresh ingredients, and meals are available in the U.S. and Japan.

We're a team of dedicated and passionate people who are motivated to change the world for the better and have fun doing it. Here's what you're up for!

Purple Carrot is on a mission to help the world eat more plants. To do so, we're looking for an inspiring, creative Director of Growth Marketing to join us. You're more than a digital marketer - you think media planning across all channels. You create demand, not just capture what falls through the funnel. You'll be comfortable managing the latest in ad platform changes, of course, but your passion is to inspire action through creativity, and then communicate the message effectively. You think value propositions as much as promo strategy and are a well-rounded marketing leader at your core.

As an analytical and entrepreneurial leader, you will define and execute Purple Carrot's growth strategy. In this capacity, you will own the roadmap to accelerate Purple Carrot's growth - building growth loops, validating and scaling new acquisition tactics, owning channel-by-channel ROI analysis (CAC, LTV, AOV), and delivering compelling value propositions across touch points. We're committed to investing in scale, focused on helping to make plant-based eating mainstream.

As Director, Growth, you'll define the roadmap and vision for how more people establish their own plant-based habits with Purple Carrot. You are a curious and analytical self-starter, with a demonstrable track record of experience in paid and organic acquisition (Affiliate, Facebook, Instagram, SEO, Influencers), referral programs, and segmentation/personalization. You're excited to test the newest channels for growing an audience, and know the data needed to either disqualify or further invest in a channel.

Location

• Purple Carrot HQ is in Needham, MA
• Can also support hires in a remote setting with occasional travel (MA/NJ/PA/IL team locations preferred)

On the Plate

• Defining and owning the growth marketing roadmap
• Testing and scaling paid and organic channels for acquisition
• Ability to manage 8-figure budgets
• Reporting revenue analytics at top level & across campaigns and channels (CAC, LTV)
• Leading concept to completion launches for referral channels
• Forecasting performance and defining annual targets
• Owning paid marketing spend - be resourceful to scale
• Building and managing a team
• Managing customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time

Main Ingredients for the Role

• Demonstrable experience in designing and implementing successful paid marketing campaigns
• Significant experience with top-of-funnel channels and brand marketing
• Hands on experience with channel operation
• Excellent analytical and management skills with strong detail orientation
• Strong team management and communication skills
• Experience managing large yearly budgets, while still maintaining a scrappy startup mentality
• 10+ years of experience in fast-moving, direct-to-consumer environments or performance marketing agencies focusing on brand, growth and acquisition marketing

Extra Special Sauce

• Familiarity with Looker
• Proficiency in SQL

Garnish

We love our staff, and show it with benefits (professional development, medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, and the opportunity to work in collaboration with co-workers who are passionate about food!

Final Touches

Purple Carrot's top priority is protecting the health and wellbeing of our team and candidates. The majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we will be following the CDC, WHO, and state guidelines for COVID 19 mitigation.

We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.