Director, GTM

LG's Mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we offer the latest innovations to make "Life Good"! As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our dynamic team as a Director, GTM located in Englewood Cliffs, NJ. This role is onsite (#LI-Onsite).

What we can offer you: Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach

Job Summary

In this dynamic and impactful position within the LG Electronics Home Appliance (HA) Division, you will lead the HA team's channel and product planning and execution of strategies to increase sales and overall growth. You will lead and develop growth GTM strategy for the LGEUSA business. By applying your analytical and data-driven mindset, you will also analyze and manage market/ industry trends or data to support confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development. You will also evaluate and recommend improvements in current sales, operations, and product management areas. In this highly visible position, you will be driving excellence in execution across key customers/key accounts for all categories present in U.S. category brand portfolio and will lead Market Place Operations in HA.

Responsibilities:

GTM Strategy & Execution

• Develop account strategy plan and provide input into channel portfolio management.

• Lead activities on Trade Investment - Account P/L Management / Trade Term Contents / Trade Term Change Management.

• Analyze pre and post promotion planning process in collaboration with the product management team.

• Build out and communicate sellout actions plans.

• Conduct effective industry forecasting and analysis activities.

• Support trade marketing function in developing and implementing strategy in line with brand priorities and plans across customers.

• Define KPI's

• Monitor and communicate obstacles and solutions.

• Manage all internal and external communication effectively.

• Prepare content for key dealer decks and provide directional and strategic consulting for key customer meetings to make best use of results.

• Develop MAP policy and communicate status to customer.

Strategy & Planning

• Develop US based product strategy with PMs to plan out local PRM based on market insight.

• Develop channel strategy to manage or expand business opportunities to maintain a healthy balance.

• Contribute to category marketing plans with customer, category analysis, and promotional strategy.

• Lead development of the Go-To Market strategy for key strategic decision with Sales Team.

• Provide Market Intelligence or customer/consumer insight to discover implication for HA business growth.

Requirements:

• Minimum of 10 years of proven success in sales and marketing management with relevant experience in consumer goods; Home Appliance industry experience a plus.

• Demonstrated record of results in analyzing and interpreting data to directly contribute to category analysis, pricing, and success in strategic product and sales planning.

• Well-developed relationship building skills with external partners and internal stakeholders, executive leaders, and team members in the U.S. and in HQ.

• Ability to utilize financial acumen and understanding in P&L with well-developed business planning skills to evaluate and drive results.

• Ability and willingness to travel extensively (up to 40%), both domestically and internationally, as required.

• Knowledge of trends in the home appliance or channel industry is required.

• Ability to apply leadership skills while adapting to a fast-paced environment.

• Strong people leadership skills with the ability to manage, motivate, and inspire teammates and a team of direct reports to achieve set goals.

• Ability to apply sales and product expertise to understand complex and international sales functions, infrastructure, processes, and systems.

• Bachelor's degree or relevant experience

#LI-SI

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take in account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies, where applicable, the salary range listed may not reflect all geographic differentials applied.