Director, Influencer Marketing

About You  

If you’re an influencer marketing strategist with a proven track record of growing brand and product level awareness, revenue and engagement for a genre-defining brand—we want to hear from you! Our brand marketing team is looking for a Director, Influencer Marketing that will play a primary role in elevating our influencer marketing strategy with a data-driven, revenue-generating lens. To be successful in this role: You are extremely strategic, creative, and willing to collaboratively work alongside talented colleagues to meet overarching business goals. A keen interest in beauty, wellness, fashion, and a passion for talking about topics that push the status quo are pluses. 

About The Role 

Reporting to the EVP, Brand, the Director, Influencer Marketing is a key member of the brand marketing team. This role will oversee the entire influencer marketing division and be charged with developing social strategy and generating new ideas that support all levers of the business.  

• Develop and maintain a measurable influencer marketing strategy that ladders up to company OKRs  
• Successfully execute product launches, evergreen marketing campaigns and brand initiatives with an influencer first strategy that supports overall business priorities  
• Identify and build long term partnerships with influencers to drive consideration and conversion  
• Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams  
• Assist with content and message creation with a social first storytelling lens  
• Manage influencer marketing forecast, budget, and optimizations based on business needs  
• Use data insights to effectively test and measure strategies  
• Monitor industry and competitive trends  
• Pivot self-service analytics reporting up to the executive leadership team, and use those insights to drive constant improvements  

Qualifications & Experience  

• 8-10 years of experience in influencer marketing 
• Experience managing a DTC brand preferably in the beauty or fashion space  
• Well-versed in influencer marketing reporting and delivering results to executive leadership  
• Strong copywriting and editing skills that mirror the brand voice  
• Comfortable collaborating and working in cross functional settings  
• Deep understanding of influencer marketing tactics and proven relationships with influencers  
• Familiarity with influencer reporting and management platforms

About goop 

Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.  

With a highly engaged and loyal customer base already in place, the goop platform is rapidly expanding to include branded events, retail stores, pop-ups, a Netflix series, and an ever-growing lineup of goop private label products in addition to multi-branded shopping. The company boasts diverse and rapidly growing revenue streams across ecommerce, ad sales, retail, and experiences.

FAQ

• Compensation: Competitive Market Salary DOE + Equity.
• Benefits: Generous health benefits package, fertility benefits and paid parental leave.
• Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica.
• Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, employees we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. With every aspect of this policy, goop is committed to employee health and safety, and will continue to follow all federal, state, and local requirements.
• Type of Hire: This is a full-time, exempt position
• Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
• Application Requirements: All applicants will be reviewed through this site’s job application submission. Direct submissions to the People Operations Team members or Hiring Managers will not be reviewed separately.
• Candidate Requirements: Applicants must have US work authorization.