Director, Insights, NBA

· Remote

Location

Remote

Type

Full Time

Job Description

Director Insights NBA

Posted 5 Hours Ago
Be an Early Applicant
Novato CA USA
Hybrid
177K-261K Annually
Senior level
Gaming • Information Technology • Mobile • Software • Esports
2K develops and publishes interactive entertainment for video game consoles personal computers and mobile devices.
The Role
The Director of NBA Insights leads global research initiatives for the NBA 2K franchise developing insight tools and fostering a player-first approach to inform strategy and marketing.
Summary Generated by Built In
Who We Are

Founded in 2005 2K Games is a global video game company  publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms  include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber and HB Studios. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment.

Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing  stewards of our growing library of  critically-acclaimed franchises such as NBA 2K Battleborn BioShock Borderlands The Darkness Mafia Sid Meier’s Civilization WWE 2K and XCOM. 

At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO).

What We Need

The Director of NBA Insights provides strategic leadership and vision for the NBA 2K franchise’s global research initiatives. This role is responsible for developing the infrastructure and narratives that support a player-first approach across the organization. It scales outstanding insight tools deepens understanding of the Total Addressable Market (TAM) and ensures player-centric data informs franchise strategy and global marketing resonance. Come join a growing team and org within 2K!

This role is required to come onsite 3 days a week in our Novato CA HQ location.

What You Will Do
  • Strategic Insight Tools: Identifies develops and scales industry-leading insight tools through vendor prioritization and in-house development in partnership with the internal Data Science and Experimentation team.
  • Foundational Player Knowledge: Coordinates deep-dive research to broaden the organization's understanding of current players and the Total Addressable Market (TAM) to identify new growth opportunities.
  • Integrated Storytelling: Uses advanced insight tools and player knowledge to advise influence and champion a player-first approach across Marketing Commercial and Product business unit initiatives.
  • Executive Partnership: Collaborates with senior leadership and VP-level stakeholders to ensure player insights are integrated into the 1–3 year franchise roadmap.
  • Team Leadership: Directs the global NBA Insights team encouraging a culture of technical excellence and overseeing the career development of management-level reports.
What Will Make You a Great Fit
  • Strategic Vision: Ability to architect a long-term technical and narrative insights roadmap.
  • Executive Presence: Proven experience influencing senior leadership through high-impact storytelling.
  • Internal Partnership: Skill in building collaborative bridges between Research Data Science and Business Unit stakeholders.
  • 8-10 years of experience in insights analytics or consulting with extensive experience in the video game or sports industry.
  • Mastery of managing significant functional budgets and leading multi-level management teams.
  • Proven track record of scaling insights infrastructure and driving player-first cultural change.
  • Plus - You have an active interest in sports and/or gaming.

The pay range for this position in California at the start of employment is expected to be between $176600.00 and $261380.00 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for employees in regular roles may also include other elements including a bonus and/or equity awards in addition to a full range of medical financial and/or other benefits provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired employee will be in an ~at-will position~ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time including for reasons related to individual performance company or individual department/team performance and market factors.

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment.  Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use 2K.com accounts. 
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The Company
HQ: Novato CA
3505 Employees
Year Founded: 2005

What We Do

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union and HB Studios. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment. Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K 2K PGA Battleborn BioShock Borderlands The Quarry The Darkness Mafia Sid Meier’s Civilization Marvel’s Midnight Suns WWE 2K and XCOM. At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K we encourage you to apply!

Why Work With Us

We pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct open and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short it’s kinda awesome.

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Employees engage in a combination of remote and on-site work.

We are a blend of onsite hybrid and remote roles. Please refer to individual job descriptions for more details on location.

Typical time on-site: Flexible
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Date Posted

04/02/2026

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