Director Integrated Marketing

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary
We're looking for a creative, forward thinking, and collaborative marketing leader to help us drive the creation of integrated marketing solutions that will maximize our advertising sales revenue, embrace our data-forward and audience based approach, and deliver on the goals of our clients. Reporting to the VP of Sales Development, this marketing leader will be responsible for developing unique revenue opportunities across different lines of business (from Automotive to Retail, Media & Entertainment, Emerging Industries, and more) by partnering with Sales, other internal stakeholders, and external partners.

Our integrated marketing solutions include a few areas of focus like the Xfinity X1 platform, content and talent opportunities, and media network partnerships for promotional/sponsored offerings.

Day-to-day would require solving complex opportunities, proactive thinking, and significant collaboration. This role will directly lead a small team of specialists, partnering with leaders across the organization, and be a go-to partner with our media network relationships. This role can expect to research advertising trends, identify revenue opportunity, develop revenue solutions (approvals, collateral/value prop creation, etc.), strategically deploy those solutions, track and report on results, and institute new and adjust existing processes.

Job Description

Core Responsibilities

• Develop innovative and scalable revenue generating opportunities that include areas such as the Xfinity X1 platform
• Explore and lead external partnerships that expand our sales opportunities and achieve the goals of our clients
• Provide revenue projections for various opportunities developed by the team
• Work with Sales and Sales Development leaders on both the Enterprise and Regional teams to ensure that the team remains aligned with objectives and solves for priorities that will maximize revenue
• Act as both, a main point of contact and secondary point of contact for various internal and external departments/companies depending on project
• Act as an internal liaison for affiliate marketing/sponsorship/promotional offerings with our media network partners
• Review, develop, and approve a variety of policies and operating procedures to maintain team and organizational efficiency within our areas of influence
• Lead with audience and data in our positioning and development of content/strategies
• Lead development of overall contracts with external partners and vendors
• Research and monitor advertising marketplace to keep a pulse on new and innovative executions that we can explore and potentially invest in
• Partner with VP to manage the overall department budget for areas of investment, including providing monthly forecasting for finance
• Manage Integrated Marketing Specialists
• Other tasks and projects as assigned

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

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Please visit the benefits summary on our careers site for more details.

Education
Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience
10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.