Director, Integrated Marketing - Entertainment

What You’ll Do

Director, Entertainment Marketing will manage brand marketing efforts across Entertainment key brands, including talent-facing initiatives and activations. You’ll leverage innovative planning, strategy, and collaboration to build and evolve these brands to breakthrough initiatives in global markets, digital channels, and key retail accounts. You’ll collaborate with peer groups across functions including Brand, Sales, and Creative to build and execute 360-degree, integrated marketing programs. You’ll also work directly with global licensing and endorsement partners to drive the brand’s strategic vision and execute campaigns that extend from the annual brand plan.

​What you’ll be working on
       

•  Formulate and implement brand marketing strategies, social media and digital plans to achieve brand/business goals and annual financial targets.
• Execute and manage implementation of 360-degree brand marketing, digital/social, and experiential initiatives that drive brand awareness (including campaign activations, creative asset development, public relations, and digital components).
• Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables, and accountabilities are clear and aligned with the business.
•  Manage content plans and leverage social media to optimize brand partnerships.
• Lead brand strategy discussions and planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data, identify brand growth opportunities
• Integrate new licensees into the Authentic integrated marketing ecosystem.
• Drive planning and execution of new content strategies that drive brand relevance and engages consumers.
• Report findings on research related to brand performance and opportunities; incorporate into future strategy. Source content inspiration and track competitors’ initiatives
• Working both organically and within a given budget, lead execution of influencer and content marketing campaigns to promote across platforms
• Support on Entertainment Public Relations initiatives and liaise with external agency
• Compile and interpret analytics reporting across owned brands.
• Collaborate with internal teams to develop strategic gifting and seeding programs.

Must Haves

• Bachelor’s Degree in marketing, business, or a similar field.
• A minimum of 8+ years of experience in brand marketing and management; Entertainment brand marketing experience is required.
• Hands-on experience managing marketing and PR in a brand or talent environment.
• Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign concepts, social media, and digital marketing.
• Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making.
• Seamless communication skills with strong in-room presentation capabilities.
• Willingness and ability to travel as the role requires

Primary Location Salary:
$125,000-$150,000