Director, Market Research & Customer Insights

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Market Research & Customer Insights in United States.

This is an exciting opportunity for a strategic and data-driven leader passionate about transforming healthcare through customer-centric insights and advanced analytics. In this role, you will lead market research initiatives and shape enterprise-wide Voice of Customer strategies that directly influence product innovation, marketing effectiveness, and commercial growth. Working cross-functionally with product, sales, data science, and marketing teams, you will turn complex data into actionable business intelligence that enhances customer experience and supports strategic decision-making. The position offers a highly collaborative and mission-driven environment where innovation, AI-powered analytics, and healthcare transformation are at the forefront. You will also have the opportunity to mentor and develop a high-performing insights team while driving meaningful impact in a rapidly growing organization. This role is ideal for a leader who thrives in fast-paced environments and enjoys combining analytics, storytelling, and strategy to improve patient outcomes and business performance.

• Lead and manage comprehensive market research initiatives to identify customer needs, market dynamics, industry trends, and competitive insights within the healthcare landscape.
• Develop and execute a scalable Voice of Customer (VoC) strategy that embeds customer feedback into organizational decision-making and long-term business planning.
• Design and oversee quantitative and qualitative research programs that generate actionable insights for product, marketing, and commercial teams.
• Analyze customer, physician, patient, and market data to identify growth opportunities, improve customer experiences, and support strategic initiatives.
• Build and maintain advanced analytics capabilities, dashboards, and reporting frameworks to enable data-driven decisions across the organization.
• Partner closely with cross-functional stakeholders including product management, sales, marketing, and data science teams to align insights with business objectives.
• Lead competitive intelligence efforts by monitoring traditional and emerging market players, summarizing findings, and communicating strategic recommendations to leadership.
• Manage external research vendors and collaborate with procurement teams to optimize insight generation processes and stakeholder engagement.
• Mentor and develop a team of analytics and insights professionals while fostering a culture of innovation, collaboration, and customer-centric thinking.

Requirements:

• Bachelor’s degree in Marketing, Business, Statistics, Healthcare Administration, or a related field; advanced degree preferred.
• 10+ years of experience in market research, customer insights, analytics, or related functions within the healthcare industry.
• Strong background in diagnostics, healthcare technology, medical devices, or related healthcare sectors preferred.
• Proven success developing and leading Voice of Customer (VoC) programs and customer-centric research strategies.
• Strong analytical and problem-solving capabilities with proficiency in data analysis methodologies, reporting tools, and customer insight frameworks.
• Excellent storytelling, communication, and presentation skills with the ability to translate complex data into clear business recommendations.
• Experience collaborating cross-functionally and influencing senior stakeholders across product, marketing, commercial, and executive teams.
• Familiarity with AI, machine learning, advanced analytics, and customer behavior modeling is considered a strong advantage.
• Strong leadership and team development skills with the ability to mentor high-performing analytics and research teams.
• Experience working in fast-paced, high-growth, or startup environments is a plus.

Benefits:

• Competitive base salary ranging from $180,000 to $200,000 USD
• Target total cash compensation between $207,000 and $230,000 USD including bonus eligibility
• Equity and stock option opportunities as part of the total rewards package
• Flexible remote-first work environment with access to collaborative office spaces
• Performance-based annual bonus opportunity
• Comprehensive healthcare and wellness benefits
• Generous paid time off and company-supported work-life balance
• Opportunity to work on innovative AI-driven healthcare technologies with meaningful patient impact
• Collaborative, mission-driven culture focused on innovation, accountability, and teamwork
• Career growth and leadership development opportunities within a rapidly expanding organization.