Director, Marketing

Position Title:    Director, Marketing       

Department:      Marketing                     

Reports To:       Vice President, Marketing

Location:  King of Prussia, PA (hybrid) 

☒ Exempt         ☐ Non-Exempt 

Summary of Position:

The Director, Marketing will be the steward of key marketing work-streams, including personal and non-personal promotional tactics, message evolution, KOL development, sales training alignment, etc.  The Director, Marketing will work closely across commercial and non-commercial functions to ensure alignment of core messaging that optimizes the value proposition for a $100M+ best-in-class IV/oral antibiotic as well as future assets for the company. 

Key responsibilities include:

• Creation / evolution of branded campaigns and campaign materials for the US market
• Development of clear and succinct approved messaging that resonates with the perceptions and attitudes of HCPs and patients
• Selection and management of creative agencies to deliver on internally developed priorities
• Optimization of promotional touchpoints across all personal and non-personal channels (including digital / omni-channel considerations, next best interactions, etc.)
• Effective collaboration with medical, legal, and regulatory review committee to shepherd promotional materials aligned to brand positioning
• Partnership with operational, analytical, and IT functions to ensure alignment of content and optimization of HCP resources
• Collaboration with Market Research to assess and validate positioning, value proposition, and opportunities for brand differentiation, as well as optimize analytical support for the brand
• Coordinated planning with Sales management, Operations, and Sales Training to ensure optimal execution within the sales organization
  • Work effectively with and across Sales Teams to achieve execution of plan
• Partner with Market Access and Trade to ensure branding alignment and coordination of materials across customers
• Compliant collaboration with Global Medical Affairs on communications strategy and KOL engagement
• Coordination of annual Business Planning process across all indications
• Development of the annual marketing budget process as well as ensuring cross-functional alignment of annual priority setting and budgets
• Effective alignment to the established corporate and industry compliance guidelines
• Mentorship of more junior marketing persons to ensure successful development of skills and incrementally increase their ability to take on more responsibility over time

Candidate Requirements:

• Emulates Paratek’s Core Values: Resourceful, Collaborative, Passionate, Purposeful
• Bachelor's degree in science or business discipline; advanced degree preferred
• 10 or more years of pharmaceutical commercial experience, including relevant experience working on, or with, public relations, digital, and non-personal promotion
• Experience working on hospital-based products is preferred, antibiotic experience a plus
• Strong understanding of managed care and hospital DRG environment
• Demonstrated cross-functional knowledge base including but not limited to market research and analytics, market access, medical affairs, field sales, regulatory compliance, and clinical development principles
• Demonstrated ability to lead initiatives and manage coordination of cross-functional projects in complex matrix environments
• Demonstrated success working in a cross-functional and cross-geographical team environment
• Demonstrated effectiveness working on multiple projects simultaneously
• Effective communication and high-impact presentation skills

 Additional Information:

• Travel expectations (%) - <20%
• Technology skills: Microsoft Office