Director, Marketing

How you'll make an impact:The Director of Marketing is responsible for the planning, development, and implementation of all marketing strategies & communications, as well as public relations activities designed to capitalize on market opportunities and generate demand. You are the ideal candidate if you have extensive marketing experience and thrive in a fast-paced, high-energy environment. This role reports to our Chief Growth Officer and will be empowered to:

• Develop and oversee the implementation of the marketing strategy that drives market awareness and efforts to drive lead generation.
• Drive messaging & competitive differentiation to ensure alignment of the sales and marketing teams on positioning
• Organize and develop campaigns, events, digital marketing, and PR to generate new opportunities both inside and outside the client base
• Manage and motivate a team responsible for executing the marketing efforts of our organization - writing, digital marketing, event oversight, product launch and general marketing responsibilities
• Partner with the sales team to identify gaps, opportunities, and improvements to Strata's sales enablement tools
• Steer editorial direction, design, production and distribution of all Strata publications and collateral that adhere to Strata's brand
• Work collaboratively with other functions and departments within our Growth team to drive market impact and business results
• Collaborate with leadership to set vision and prioritize initiatives for company marketing efforts
• Work closely with the client experience and product management teams to define marketing materials and programs
• Attend and/or participate in conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Manage Strata's social media presence and direct programs to improve social media reputation and recognition
• Conduct general market research to keep abreast of trends and competitor's marketing movements
• Develop and manage the marketing budget and allocate resources amongst projects

How we work:We have the flexibility to support hybrid work - our campuses are located in Chicago, IL and St. Louis, MO. Regardless of location, you'll have the chance to visit our Chicago headquarters throughout the year!What we're looking for:

• 10+ years in a marketing role; 5+ years of leadership experience with direct reports – A "player/coach" who innovates, executes, inspires and energizes those around them.
• Demonstrated experience in developing and executing a marketing process that continually adapts itself based on what clients' desire
• Proven campaign and lead generation experience with clear & established accountability metrics to assess effectiveness
• Thorough knowledge of SEO and web analytics (e.g., Google Analytics) and Google AdWords
• Deep understanding of Salesforce as well as marketing automation tools (ex: Pardot)
• Tradeshow and event planning experience
• Demonstrated successful experience writing press releases, making presentations, and negotiating with media
• Demonstrated experience in working with a sales team in support of a growth strategy
• Proven ability to plan and manage budgets

You'd really wow us if you have:

• Certified in, or experience working as part of, a Pragmatic Framework™
• Marketing experience in a technology-based, high growth model (Healthcare IT space a plus)
• Proficiency with HTML, content management systems, and design software
• An established portfolio of media and PR contacts

Thinking about applying?Research shows that women and underrepresented groups tend to apply to jobs only when they check every box on a job posting. If you're currently reading this and hesitating to click "Apply" for that reason, we encourage you to go for it! A true passion and excitement for making an impact is just as important as work experience.Should you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please reach out to [email protected].Here @ Strata…We are committed to our mission to help heal healthcare. Our culture is driven by our people solving problems together. We embrace learning, collaboration, and continuous career growth. Together, we lift our clients, our products, our company, and our community. We believe that each of our team member's unique perspectives and experiences is what drives innovation and positive change. Our individual differences are what make us a more forward-thinking organization. We foster a culture of inclusion, equity and belonging, regardless of race, religion, disability, sex, sexual orientation, gender identity or national origin. Our values:We are guided by a set of principles called the StrataWay. These values keep us honest and ensure that we are always representing ourselves and our organization as best we can. They are at the core of who we are and how we support one another.

• Serve: We partner with our clients to provide quality solutions that will make their lives easier. We extend service to our community to drive purposeful change.
• Pro: We show up every day as the best version of ourselves. We treat others as we would want to be treated (and then some). We commit to getting better every day in everything that we do, upholding the highest level of integrity even in the face of challenges.
• Rock: Our work makes a meaningful impact, no matter what role we play on the team. We are open and receptive to new ways of doing things, always innovating, and never becoming complacent.
• Grow: We are life-long learners and embrace change that will help us grow professionally and personally. We embrace a culture of feedback and acknowledge that progress is more important than perfection.

Our Impact:Strata Decision Technology provides an innovative set of software and service solutions to help healthcare providers better analyze, plan, and perform in support of caring for their community and reducing the cost of care. Our client base includes over 2,000 hospitals and over 400 healthcare delivery systems which equates to 50% of US healthcare. Founded in 1996, our mission is to Help Heal Healthcare™. For more information, please go to www.stratadecision.com.Strata is committed to fair and equitable compensation practices. This role is eligible for bonus based on both individual and company performance. Find out more about Strata benefits here.