Director, Marketing

We’re looking for someone to build and lead the marketing team for Affirm, as we expand into the UK. This person will be a key member of the UK and International organization, responsible for growing both consumer awareness and conversion as well as driving merchant awareness and lead generation. We are looking for someone who is comfortable wearing multiple hats as we build the team - determining the local market strategy and stepping into execution as required. Reporting to the VP, UK Country Manager, this person will work closely to ensure alignment with Affirm’s global brand strategy.

What You Will Do

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• Work closely with the Affirm marketing team to align the local marketing strategy to overall business objectives.
• Develop and implement full funnel marketing strategies and plans aimed at delivering sustainable and profitable growth, including budget and KPI setting, with plans that may include paid search, other digital media as well as social, influencer and content marketing.
• Build strategies for ongoing customer and merchant engagement.
• Work with key local and global team members to refine our understanding of the UK's core customer and merchant segments and the brand/product positioning that resonates in the market.
• Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of our marketing spend and performance channels.
• Partner with global marketing teams to ensure alignment with global brand strategy and relevant brand campaigns and to leveral centralized resources when required.
• Build, lead and develop the UK’s marketing team.

What We Look For

• 9+ years of marketing experience building brands and businesses from awareness to conversion.
• Customer obsessed and analytical: Experience in translating qualitative and quantitative customer data into insights and actions.
• Strong bias for action and can-do attitude, with the ability (and curiosity) to connect the dots between different workstreams, data sources, and teams to get things done.
• Proven experience building and developing marketing teams as well as cross functional relationships across teams - both locally and globally.
• Comfortable in a fast paced environment, and the ability to drive your team autonomously and deal with ambiguity.
• Excellent written and verbal communication, and interpersonal skills.
• Experience working in global marketing teams preferred.

Pay Grade - S
Equity Grade - 8

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents). In addition, the employees may be eligible for equity rewards offered by Affirm Holdings, Inc. (parent company).

GBR Base pay range per year: 142,000 GBP - 202,000 GBP

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