Director, Marketing Analytics - Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business comprises 4 leading brands-Capterra, Software Advice, GetApp and UpCIty. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

About This Role:

As a Director, Marketing Analytics you will be part of a central analytics organization, you will have the opportunity manage the Marketing Analytics group at Gartner Digital Markets (GDM).

What You Will Do:

• You will identify new areas to apply analytics to increase software buyer visits to the GDM portfolio of digital properties.
• You will develop a deep understanding of how each marketing channel functions as well as an understanding of the data used to measure the performance of each channel.
• You will improve the methodology for calculating the return on marketing investment and partner with the Marketing team to help understand optimizations.
• You will analyze how each channel works together to engage the buyer population, and you will measure the role of site content in acquiring and retaining buyers.
• You will support the planning and forecasting process and help predict the contribution of each marketing channel to business performance.
• You will manage a team of marketing analytics managers and independent contributors, and you will report directly to the head of analytics at GDM while supporting the CMO of Gartner Digital Markets.

Why you will want to come to work:

• Use analytics to support GDM's mission to be the leading resource for software buyers and sellers.
• Support the CMO in executing the broad vision for marketing and content development at GDM.
• Report to the head of GDM analytics as the manager of the Marketing Analytics group within a larger, centralized analytics organizational structure
• Serve as liaison to the broader organization to explain marketing performance to key stakeholders.
• Manage a team of data analysts and analytics managers focused on measuring and improving marketing performance.
• Partner with marketing channel owners to evaluate the performance of specific marketing initiatives.
• Ensure the marketing team and broader GDM leadership team has the necessary data and reporting assets to accomplish their objectives.
• Manage the production of ad hoc analysis and project-based analysis to support marketing goals.
• Quantify the impact of major marketing initiatives and communicate findings to key stakeholders.
• Support centralized analytics initiatives to lower the cost and increase the value of analytics.
• Support the planning and forecasting process as needed to predict marketing channel performance.
• Synthesize qualitative and quantitative data from multiple sources to support analytics goals.
• Manage data strategy and analytics workflows to support marketing report development including centralization and processing of marketing cost data to support profitability reporting.
• Improve the quality and coverage of marketing campaign data.
• Drive standardization in marketing performance reporting across analysis and reporting deliverables
• Manage the development of reporting and analysis to support effective development of content across GDM properties and content types.
• Partner with technology teams and external vendors to ensure external data sources are available for reporting and analysis initiatives.

Who you are:

• Data driven and analytical by nature with demonstrable passion for data and analytics.
• Strong interpersonal skills with ability to build relationships and effectively collaborate with partners across all levels of the organization.
• Self-sufficient and driven to acquire the skills necessary to accomplish complex tasks.
• Excellent organizational and time management skills with ability to juggle multiple priorities.
• Comfortable working independently to achieve successful results with minimal guidance.
• Strong verbal and written communication skills with ability to clearly present complicated analysis
• Resourceful and resilient with the ability to take a creative approach to problem solving.

What you'll bring to the team:

• BA/BS degree required; graduate degree preferred.
• Degree in business, economics, statistics, mathematics or another quantitative field preferred
• Minimum of 10 years of overall work experience in business or analytics related roles
• Minimum of 4 years of experience managing a team of data analysts
• Minimum of 4 years of experience supporting demand generation and marketing execution
• Minimum of 4 years of experience using a query language on a daily basis Experience developing custom approaches to solve complex analytics challenges.
• Experience working with cloud-based or relational database management systems (Snowflake, BigQuery, SQL)
• Experience working with web analytics tools and experience using web analytics tools to support marketing execution (Google Analytics, Omniture)
• Experience with business intelligence and data visualization systems (Tableau, Power BI)
• Proficiency with Google or Microsoft suite of business applications required (Excel, Word, etc.)
• Experience working for consumer or business-facing digital businesses a big plus.

What you'll receive:

• Competitive compensation packages.
• Limitless growth and learning opportunities.
• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.
• A chance to make an impact - your work will contribute directly to our strategy.
• Hybrid, virtual-first, environment with flexibility, remote work, and more.
• Extensive medical, dental, and vision insurance.
• 20+ PTO days plus holidays and floating holidays in your first year.
• 401k with corporate match.
• Health-and-wellness-related allowance programs.
• Tuition reimbursement.
• Employee Stock Purchase Plan.
• Employee Assistance Program.
• Gartner Gives Charity Match.

And much more!

What we are:

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen.
• Intellectually Curious - Seek to learn, love to teach. We're humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.
• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

#digitalmarkets

#LI-MR3

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's mission-critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

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Job Requisition ID:78445

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