Director, Marketing & Communications

Sol Systems · Washington DC

Company

Sol Systems

Location

Washington DC

Type

Full Time

Job Description

Sol Systems, a leader in renewable energy development, asset management, and finance, is looking for an experienced Director, Marketing & Communications, with a deep understanding of the renewable energy industry. Reporting to the Senior Director of Marketing & Communications, the Director, Marketing & Communications will be responsible for strategy and execution related to content development, B2B and B2C marketing and execution, website management, and social media. 

The ideal candidate brings a robust blend of technical and business writing expertise and is adept at translating intricate subjects into clear, engaging content. As a key brand manager, the Director will maintain a vigilant oversight of all company content, ensuring its alignment with our mission and vision across diverse channels and audiences. Beyond mere campaign management, the Director is pivotal in fostering cross-functional collaboration, creating timelines, directing event planning, and supervising the team's daily operational and administrative tasks. 

Sol Systems is a leading solar energy firm based in Washington, DC, dedicated to building a more sustainable future. Founded in 2008, the company deploys renewable energy infrastructure across the United States, with a specific focus on ensuring that these projects have a positive economic impact on the communities in which they operate. The company has financed or developed over $2 billion of solar energy assets to date. We work with some of the largest corporations in the world to achieve a carbon-free and sustainable future. Sol has been founder-lead throughout its 15 years of operations, and is backed by KKR, one of the largest private equity firms in the world.

Key Responsibilities:

  • Strategic Leadership: Work closely with the Sr. Director, Marketing & Communications, and other senior leaders to ensure marketing strategy and initiatives align with company objectives and industry trends. 
  • Content Mastery: Leverage technical and business writing expertise to produce and oversee the creation of clear, engaging content that distills complex topics for diverse audiences. 
  • Campaign Management: Drive expansive digital marketing and social media campaigns from conception to completion, monitoring their effectiveness and making necessary adjustments. 
  • Brand Oversight: Serve as a curator of the Sol Systems brand narrative. Ensure all content, across all channels, is consistent and echoes our mission and vision. 
  • Collaboration: Facilitate cross-functional teamwork with sales, technical experts, and other departments, ensuring marketing efforts support broader company initiatives. 
  • Event Planning: Co-lead the ideation, planning, and execution of industry events and company-sponsored functions, ensuring they reflect the brand and engage the target audience effectively. 
  • Operational Excellence: Execute day-to-day operational and administrative tasks, ensuring efficiency and adherence to deadlines. 
  • Publication & Web Management: Play an active role in shaping the narrative and presentation of company publications and websites, ensuring they remain relevant, user-friendly, and in line with industry standards. 
  • Analytics & Reporting: Regularly assess the efficacy of marketing campaigns and initiatives, drawing insights to refine future strategies. 

A successful candidate will possess the following competencies, skills and attributes:

  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field. 
  • A minimum of 7 years of experience in marketing and communications. 
  • Demonstrated experience in the renewable energy sector, with a preference for solar energy knowledge. 
  • Proven record of accomplishment in crafting content that translates technical information into compelling narratives. 
  • Advanced editing, proofreading, and layout/design skills. 
  • Proficiency in Microsoft Office, Adobe Creative Suite, digital marketing platforms, content management platforms, and analytics tools (e.g., GA4 (Google Analytics 4)). Experience with graphic design platforms is a plus. 
  • Experience with B2C and B2B digital marketing strategy development, execution, and measurement preferred. 
  • Excellent interpersonal skills with the ability to work effectively with teams across departments. 

Location & Hours: This is a full-time role and will be based in our Washington, DC office.

Commitment & Compensation: Compensation will be commensurate with experience. In addition, Sol Systems provides health insurance, retirement benefits, partial gym reimbursement, education benefits, parental leave, paid vacation, sick and federal holidays, and the opportunity to work in a unique and dynamic environment. 

To Apply: Please submit a resume, cover letter and salary requirements. 

Deadline: We hope to hire for these positions immediately and will review applicants on a rolling basis. 

Sol Systems is an equal-opportunity employer, and does not discriminate based on gender, race, ethnicity, orientation, creed, or other traits. Sol Systems supports and encourages candidates of all backgrounds to apply. 

Apply Now

Date Posted

12/03/2023

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