Director, Marketing Communications & Operations

Job Description Summary

Reporting to the Vice President, Global Marketing & Strategic Growth Areas, the Director, Marketing Communications & Operations will lead the marketing communications, content, and operations for the global BDB portfolio which includes Research Instruments, Research Reagents, Clinical Solutions, Informatics and Single Cell Multiomics. The incumbent will be accountable for tactical execution for downstream activities for $1.4B+ business unit. The role leads global marketing activities by leading the development and execution of strategy and tactics listed in the annual marketing plans to produce next generation market awareness activities, lead generation, customer engagement and ultimately sales growth. S/he will lead the strategy for content creation and communications based on voice of customer and category dynamics. S/he will partner with the e-business and digital marketing leader to build and execute the deliverables in the annual strategic review.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Our vision for Director, Marketing Communications & Operations at BD:

Reporting to the Vice President, Global Marketing & Strategic Growth Areas, they will lead the marketing communications, content, and operations for the global BDB portfolio which includes Research Instruments, Research Reagents, Clinical Solutions, Informatics and Single Cell Multiomics. The incumbent will be accountable for tactical execution for downstream activities for $1.4B+ business unit. The role leads global marketing activities by leading the development and execution of strategy and tactics listed in the annual marketing plans to produce next generation market awareness activities, lead generation, customer engagement and ultimately sales growth. They will lead the strategy for content creation and communications based on voice of customer and category dynamics. They will partner with the e-business and digital marketing leader to build and drive the results in the annual strategic review.

This role will be responsible for the marketing communications competency within the organization by acquiring, developing, and retaining talent with the capability to assume succession roles across BDB and/or other BD platforms/business units. The leader will have direct reporting responsibility for 5-6 marketers who handle the marketing content, communications & operations. The entire team will contain 12+ marketers.

The leader will collaborate closely with the marketing leaders from the platforms and regional marketing to craft value propositions and messaging. The role requires extensive collaboration with product marketers, medical affairs leaders, and scientific solution managers. In addition to the above, the leader may lead key strategic projects or initiatives outside the role's scope of responsibilities.

Key Success Metrics:

• Lead and supervise brand strategy for BD Biosciences
• Driving campaigns for multiple product portfolios
• Leadership in building content for digital, social, website, email, and other channels
• Strategy building for tradeshows and events
• Marketing Analytics & return on investment for Marketing Communications Programs
• Successful planning and roll-out of annual global marketing plans
• Ensure the marketing collateral and content adhere to BD policies
• Talent retention and succession plan build

Key Responsibilities:

To achieve the defined measures of success, lead the global downstream marketing team to implement the following key deliverables:

• Orchestrate BDB's omni-channel vision, strategy, and execution; making valuable contributions and driving conversion across the lifecycle of key customer segments by building a strong industry-leading voice, solutions-based storytelling, high-impact creative, innovative channel execution, and concrete reporting.
• Develop integrated and scalable next-generation experiences, communications strategies, promotional campaigns that support product launches and other key business initiatives while improving the customer experience
• Lead and run the marketing communications, content, and operations teams with direct accountability for outcomes.
• Co-Lead and develop the operations, performance and analytics framework and function, driving improvement and business growth through ongoing web, program and campaign performance tracking and reporting of useful insights to key partners
• Be responsible for content creation for digital channels including BDB website and its accompanying landing pages, search, social media, endemic media, and email, creating and handling editorial calendars and content.
• Establish standard processes in campaign development, positioning, and messaging.
• Represent the marketing communications function for commercial excellence reviews at various stage gate of new product launch.
• Lead the planning and execution of event-based programs from large-scale trade shows, vendor fairs, virtual symposiums, and webinars; delivering in-person and virtual events that meet defined objective on schedule and within budget.
• Define strategy, program prioritization, and resource allocation for the global marketing communications team. Ensure continued focus on short-term business priorities and long-term innovation
• Grow and develop an impactful marketing communications and operations team aligned with BD's leadership values, attracting, growing, and retaining excellent talent
• Build and maintain a strong cross-functional partnership with regional strategic marketing, platform, global marketing, and corporate teams for successful execution of marketing strategies
• Handle and oversee expense budgets and resources upwards of several million dollars.

Education and Experience:

• Bachelor's degree or equivalent with at least 12+ years of commercial experience in marketing communications and operations. MBA preferred.
• Experience in life science industry is a plus.
• Prior experience in managing team of 10+ associates and developing/mentoring talent.
• Minimum 7+ years of experience with brand, content, communications, tradeshows, and event management.
• Experience in planning, executing, and measuring downstream marketing program and analytics.
• Experience in successfully implementing large scale campaigns and downstream marketing programs working with external vendors.
• Leadership experience in marketing transformation leading to revenue growth.

Leadership Requirements

• Ability to influence in a matrix and use data driven framework to make trade-offs as necessary
• Highly motivated, execution-focused leader with the ability to self-define role and activities necessary
• Strong and effective communication skills
• Advanced analytical and problem-solving skills
• Strong customer focus
• Organized and proactive with demonstrated ability to multitask and balance competing priorities
• Demonstrate strong and clear accountability for performance as part of a cross-functional team, developing excellent working relationships with all functions critical to commercial excellence.
• Demonstrate leadership, learning agility and action orientation when facing uncertainty. Instill confidence through leadership and actions.
• Conduct and encourage frequent formal and informal communication within the team to ensure full engagement and efficient operation.
• Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and negotiation capabilities.
• Promote and leverage diversity to achieve best outcomes and an inclusive work environment. Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes.
• Demonstrate and promote leadership courage by doing what is right. Instill confidence in associates and customers.
• Demonstrate agility and action orientation when facing ambiguity, change and uncertainty. Effectively manage change.

Job Specific Requirements:

10-15% travel (domestic)

Click on Apply if this sounds like you!

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Primary Work Location

USA CA - San Jose

Additional Locations

USA CA - San Diego (BDB)

Work Shift

At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field-based and Remote roles.

Salary Range Information

$167,300.00 - $301,200.00