Director, Marketing Data Science

Director, Marketing Data Science

The Director of TIAA Marketing Channel Data Science & Optimization is responsible for implementing the advanced analytics, measurement, and reporting capabilities that will improve the effectiveness and efficiency of marketing across channels.

This role will work closely with marketing, digital experiences team, and technology team to understand the end-to-end user journey and deploy innovative strategies to shape and optimize the user experience and drive ROI.

Key Responsibilities and Duties

• Leveraging data, insights, and MarTech capabilities, this role will collaborate with stakeholders to develop campaign strategies, create audience segments, establish robust measurement strategies, and optimize ongoing campaign performance.
• The ideal candidate should possess a deep understanding of marketing analytics and operation workflows, with experiences in assisting teams in establishing marketing KPIs, measurement frameworks, experimental design, attribution modeling, personalization, and optimization of targeting and creative strategies across marketing channels.
• Combine business knowledge and holistic company strategy with historical data to develop models for use in forecasting, media targeting, attribution, and measuring lifetime customer value
• Create presentations with actionable findings, insights, and recommendations to all levels of the organization.
• Manage and scale the data science function for our marketing channels. Grow the organization, mentor and maintain a high bar of analytical depth for your team.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5 Years Required; 7 Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

8IC

Minimum Requirements:

• BS or MS in business-related or quantitative field (Economics, Math, Statistics, or equivalent).
• 5+ years of work experience managing analytics teams, working collaboratively with Engineering and cross-functional partners, and/or guiding data-influenced product planning, prioritization and strategy development.
• 5+ years of experience doing quantitative analysis, experimentation, A/B testing, regression, data mining, and/or the presentation of data to develop strategies.
• Ability to lead and execute core analytics methodologies (regression analysis, factor analysis, decision trees, cluster analysis, etc.).
• Solid proficiency in SQL/Python/R.
• Experience with MS Azure, Snowflake, Tableau, Adobe Marketing Cloud, Google Analytics, and/or Salesforce.
• Experience initiating and driving projects to completion autonomously, with aptitude to train internal stakeholders on how to use and understand a variety of analytics tools.

Related Skills

Business Acumen, Data Preprocessing, Data Science, Innovation, Machine Learning, Market/Industry Dynamics, Predictive Modeling, Programming, Statistics

Base Pay Range: $112,000/yr. - $160,400/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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