*Director, Marketing, Exam FX

Position Overview

Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.

Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1500 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S

Ascend Learning is searching for a Director of Marketing for ExamFX, a brand within our Safety and Security segment. ExamFX is the industry's leading insurance and securities training provider and has partnered with some of the most respected brands in financial services to deliver candidate success in licensing exam preparation.

In this role, you will be leading the marketing team for the ExamFX brand and will be primarily responsible for driving strong marketing strategies including brand strategy, product marketing, eCommerce sales and B2B demand generation programs. As a member of the ExamFX leadership team, you will play an instrumental role in driving growth through tight collaboration with the ExamFX General Manager, sales leader and product leader. This role reports to the General Manager and is located in our Leawood, KS office. Remote candidates will also be considered for this role.

Responsibilities

• In partnership with the ExamFX General Manager, evolve the brand strategy, positioning, and messaging to support both current product offerings and future expansion plans.
• Bring the voice of the customer, leveraging multiple touchpoints to inform product market fit, experience development and communications
• Plan, strategize and execute integrated marketing campaigns targeted to both B2C and B2B audiences.

• Drive continued growth of the eCommerce channel through content strategy and development, search engine marketing, site optimization and testing.
• Work cross-functionally with teams to develop a content asset library for use within a content marketing strategy designed to generate B2B/B2B2C customer demand, drive qualified leads to the sales organization, and support movement of opportunities through the pipeline.

Education & Experience

• Bachelor's degree in Marketing, Business, Communications or equivalent. Masters preferred.
• At least two years of experience in a director-level role and managing a team.
• Seven-plus years of progressive digital marketing for both B2B and B2C, preferably within the education or financial services industry.
• At least two years of experience with eCommerce.

Skills & Abilities

• Strong experience working in a fast-paced, cross-functional environment with product, sales and operations teams to align and deliver marketing initiatives.
• Proven success building and owning multi-channel persona-based demand program to meet acquisition and demand generation targets.
• Adept at delivering compelling content and creative execution that elevate the brand.
• Effective at partnering with sales to develop communication sequences and assets along the buyer journey.
• Extensive experience with Marketing Automation software and CMS Systems.
• Able to shift between strategic thinking and overseeing tactical execution.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

#LI-MW1