Director Marketing - Florida Region

Responsibilities

Leads development of strategy and action plans to achieve business objectives, including targeted demand generation. Leads development, execution and measurement of strategic marketing initiatives. Manages and directs staff and budgets. Conducts annual planning and has a keen understanding of target audience needs and enterprise capabilities to develop marketing plans that achieve desired results.

Oversees regional, national and/or international marketing activities. In this role, the director will develop and lead efforts across multiple sites geographies, understanding differing needs based on geography and audience. Understands and contributes to the development of sound business, branding, market and financial strategies. Understands, tracks and reports on measurement and ROI of marketing initiatives. Provides significant contributions to business planning efforts as a collaborative partner. Serves as a senior advisor on marketing strategy and advocates for consumers within the organization.

Leads through influence, many times without direct authority. Collaborates extensively with other marketing and communications related disciplines to ensure coordination and positive results. Provides leadership, mentorship and career development to staff. Continuously learns and understands new marketing approaches including extensive knowledge of digital marketing practices and precise targeting. Identifies and vets new marketing opportunities and partnerships.

Evaluates plans to ensure progress toward business objectives and adapts plans as necessary to achieve superior outcomes. Manages interactions with agencies on various projects. Develops and manages budgets for assigned tasks. Partners with physicians and senior administrators to achieve marketing goals. Leads and handles complex tasks and requires strong project management skills.

Works Remotely 50% or more; business need requires employees to live within a reasonable driving distance of campus.

** Visa sponsorship is not available for this position; Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program**

Schedule Details

Monday- Friday Normal Business hours

Works Remotely 50% or more; business need requires employee to live within a reasonable driving distance of campus

Equal Opportunity Employer

As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.

Qualifications

Bachelor's degree and 12 years of experience in marketing or a related field and three years of experience leading and managing high-performing teams. Master's degree preferred.

Additional Qualifications

Demonstrated success and leadership of effective marketing strategy development and tactical implementation of broad-scale marketing initiatives, including competency in market intelligence, data analysis, creation of marketing approaches involving advertising on social media/digital/mobile channels. Demonstrated success in budget management.

Ability to effectively build, lead and motivate teams of individuals with diverse skills and abilities. Proven ability to build successful, collaborative, cross-functional relationships with highest levels of physician and administrative leadership and lead high-performing teams including providing career development for team members. Must possess strong, analytical, oral and written communication, and presentation skills. Demonstrated organizational skills and strategic judgment.

Must possess political savvy and ability to function effectively in the face of ambiguity. Must demonstrate the ability to work effectively in a consensus-style operation that expects and promotes teamwork. Ability to appropriately handle sensitive and/or proprietary information.

Ability to rally a team and consistently deliver positive results. Strong background, including digital marketing is preferred. Knowledge of product and go-to-market strategies is important. Experience with a major brand is helpful. Some travel is required.

Works Remotely 50% or more; business need requires employee to live within a reasonable driving distance of campus

Site Description

Jacksonville is the largest city in area in the continental United States. A beautiful coastal Florida city that features excellent year-round climate, over 20 miles of beaches and outstanding outdoor recreational, cultural and family-oriented amenities. The "River City by the Sea" has an excellent school system, reasonable cost of living and a thriving business environment. Medical professionals and patients are drawn to Jacksonville by an extraordinary network of high-profile healthcare facilities. Jacksonville continues to grow as more people relocate from all over the U.S. and abroad, to see what the great River City has to offer!

Why Mayo Clinic?

Mayo Clinic is the nation's best hospital (U.S. News & World Report, 2022-2023) and ranked #1 in more specialties than any other care provider. We have a vast array of opportunities ranging from Nursing, Clinical, to Finance, IT, Administrative, Research and Support Services to name a few. Across all locations, you'll find career opportunities that support diversity, equity and inclusion. At Mayo Clinic, we invest in you with opportunities for growth and development and our benefits and compensation package are highly competitive. We invite you to be a part of our team where you'll discover a culture of teamwork, professionalism, mutual respect, and most importantly, a life-changing career!

Mayo Clinic offers a variety of employee benefits. For additional information please visit Mayo Clinic Benefits. Eligibility may vary.