Director, Marketing - Global Markets

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.

PURPOSE STATEMENT

f'real foods is a growing frozen beverage company that designs and markets great-tasting milkshakes, smoothies and frappes. f'real f'natics (people who love our products!) freshly blend our delicious beverages in a patented blender that can be found in almost 20,000 locations across North America, and now internationally. A wholly-owned subsidiary of Rich Products Corporation, our company has grown by leaps and bounds, yet f'realies (team members) still maintain our entrepreneurial spirit and culture.

KEY ACCOUNTABILITIES/OUTCOMES

The Director of Consumer Marketing reports to the VP of Marketing and will be responsible for developing and leading the execution of the brand and product strategy. This role develops the short and long-term consumer communication and product plans and leads the cross functional team in executing all marketing initiatives. The Director of Consumer Marketing works closely with the Director of Customer Marketing to deliver a cohesive consumer and customer experience for f'real. This person is a critical strategic leader in the organization and works closely with all levels in the company.

Job Responsibilities

Category, Consumer and Competitive Insights

Leverage available syndicated, third party, and internal sales data to develop business insights and strategies

Plan and execute both qualitative and quantitative research to develop product and business consumer insights

Understand our competition and define offensive and defensive strategies to promote f'real's leadership

Identify, anticipate, and translate consumer desires into sound product strategies

Marketing Strategy and Plans

Develop long term strategy for clear category leadership and profitable business growth

Lead development of Marketing Plans including insights, learnings, objectives, strategies and tactics

Brand & Communication

Direct our brand positioning, guidelines, architecture and strategy

Owns our licensing/co-brand strategy

Determine what mediums in which to communicate our brand - how, when, where and why

Develop and execute our national f'real marketing calendar, including key themes and consumer programming - which will also drive our customer-focused support

Includes digital, social and screens

Manage the creative team and their articulation of the brand strategy and positioning in creative executions

Portfolio Strategy & Execution

Establish our short and long-term innovation portfolio strategy and develop a robust portfolio and new product pipeline

Ensure that product, formulation & packaging design meet strategic guidelines

Define our proposition - base portfolio /flavors and LTOs

Own our packaging - the creative look and feel and the execution across segments and flavors

Lead cross-functional team to deliver all product and packaging initiatives

KNOWLEDGE/SKILLS/EXPERIENCE

Qualifications

10+ years of brand management experience in consumer-packaged goods or retail

Managerial experience - at least 2 years managing 2 or more direct reports

BS/BA degree required, preferably in Marketing, Communications or related field

MBA preferred

Convenience store experience a plus

Outstanding oral and written communication skills

Excellent analytical skills

Personal Attributes

Exceptional leadership and interpersonal skills

Thrives in entrepreneurial environment - can be scrappy, creative and resourceful while also building structure and process

Innovative and creative thinker

Decisive and biased towards action

Strong collaborator and team leader

Comfort working in a fast-faced, constantly-changing environment

Can-do attitude and good sense of humor

Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] if you need assistance completing this application or to otherwise participate in the application process.