Director, Marketing (Latin America & Caribbean)

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Marketing Director is an exciting role that will oversee the marketing strategy for Taco Bell Latin American & the Caribbean (LA&C). This role is responsible for building the future of the brand in the region, driving Taco Bell’s unique culture, while acting as a brand ambassador and a key influencer. This role will have a direct report as well as be responsible for coaching and supporting marketing leads across the region. This person must be a strategic, commercial, and conceptual thinker who can hit the ground running, create immediate impact and take Taco Bell LA&C on the next step in its exciting journey. The Marketing Director will report to the General manager of Taco Bell LA&C, sit on the LA&C Leadership Team and work closely with Taco Bell’s International CMO.

The Day-to-Day:

• Deliver bold vision to grow brand across multiple countries. Inspire and influence vision to cross-functional leadership and franchisee partners.
• Create regional marketing strategy to drive topline sales
• Lead the Regional Marketing Fund: drive development and alignment of regional calendar including product innovation, manage budget, organize and host regional meetings.
• Build and sustain strong franchise relationships; build capability with their teams to drive business growth and profitability via development of targeted marketing plans.
• Understand local cultures and consumer behaviors to build brand awareness, relevance, and affinity
• Collaborate with Technology teams to develop and implement best in class digital consumer experiences
• Lead the brand launch in new markets across LA&C via consumer research, brand strategy, menu development and launch campaigns
• Actively coach and develop direct report; promote culture of collaboration and recognition
• Extensive (50%+) international travel to perform market visits and franchise meetings as needed

Is This You?

• Highly motivated individual with a passion for driving results and transformational change
• Big, strategic thinker who isn’t afraid of getting involved in the details
• Inspirational leader with proven ability to influence, collaborate and build strong relationships with internal and external teams
• Bachelor’s Degree required, MBA preferred in business, marketing or related field
• Minimum 10 years preferred of relevant experience
• Experience in QSR/restaurant industry, CPG, marketing/advertising agency, or multi-channel retail industry – international and/or franchised business experience highly recommended, experience in Latin America a plus
• A strong grasp of key business and industry drivers and a track record of capitalizing on identified consumer trends, insights, and data analytics to develop creative/breakthrough business-building strategies
• Impactful and articulate communicator with ability to conduct business (read, write and present) in fluent Spanish and English. Familiarity with Latin American culture preferred.

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: $155,700 - $199,500 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

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