Director, Marketing - PreCheck

Founded in 2010, CLEAR’s mission is to create frictionless experiences. With more than 12+ million members and hundreds of partners across the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - making everyday experiences easier, more secure, and more seamless. Since day one, CLEAR has been committed to privacy done right. 

The Director, Marketing (PreCheck) will lead our TSA PreCheck member acquisition strategy across core channels including in-airport, email, digital and large scale partnerships. You will work closely with our Lifecycle marketing team to develop a comprehensive multi-channel marketing strategy to target new TSA PreCheck enrollments and renewals from existing CLEAR members. You’ll also work closely with our brand and operations teams to ensure our in-airport presence is optimized to drive TSA PreCheck enrollment volume. The primary objective of this role will be to position CLEAR as the preferred provider of TSA PreCheck enrollments and renewals, while also driving adoption of our CLEAR Plus + TSA Precheck bundled product.

What You Will Do:

• Lead CLEAR’s TSA Precheck enrollment strategy across multiple channels (email, paid search, in-airport, partnerships, and serve as our primary marketing point of contact for TSA
• Lead the conceptualization, development, launch, and activation of key partnerships with a focus on travel (airlines, rail, rental car), credit card, and large retail
• Act as the primary marketing relationship owner of our TSA PreCheck partnership and will be responsible for the advanced planning of campaigns and approval of assets through their review process
• Develop the TSA PreCheck partner roadmap and individual business cases for each strategic partner program
• Lead negotiations with potential partners to position CLEAR as the preferred provider of TSA PreCheck enrollments
• Work closely with our Lifecycle and Performance marketing teams to drive TSA PreCheck enrollments and renewals from existing members, and drive CLEAR Plus + TSA PreCheck bundled enrollments from our prospect database
• Works closely with Marketing, Legal, Finance, IT, Operations, Digital, Loyalty and others to ensure successful partnership activation and ongoing program management
• Generate and share accurate and timely partnership/enrollment results in the form of reports, presentations, etc.

Who You Are:

• 6+ years of relevant professional experience in marketing, partnerships, program management or related function, demonstrating progressive career growth and pattern of exceptional performance
• Proven track record of building, launching, and/or managing innovative marketing partnerships while managing complex, cross functional projects with internal and external teams 
• Experience negotiating business terms, implementing partnership agreements, and working with legal teams to navigate complexities
• Account Management – experience in managing external partners, building relationships, and establishing mutual objectives

#LI-Hybrid