Director, Marketing Programs

Your Objective:

Develop and oversee the communication and training of turn-key and/or hybrid agency/internal marketing programs.

What You'll Do:

• Work collaboratively with internal support teams and agency partners to build marketing programs to support specific objectives across different channels and segments in support of our overall integrated marketing plans, unique to each brand and service industry
• Develop business cases for marketing programs, with marketing tests and other industry best practices and trends, to make recommendations on marketing tactics
• Lead the Local Performance Marketing team in the franchise owner facing materials to present, train, and monitor all marketing program effectiveness
• Monitor key marketing performance metrics, both online and offline customer and engagement analytics, continually making recommendations to optimize marketing programs; further customize options for regional variations or competitive factors
• Develop all communication materials, training, and scripts to support the Local Performance Marketing Team to sell in marketing programs
• Ensure that all local marketing strategies, initiatives, and tactical plans are aligned with national brand strategy, business objectives, and executed flawlessly, on time and within budget
• Manage and mentor a Learning Designer and Local Performance Marketing Help Desk Specialists by guiding, inspiring, and delivering on the marketing mission and Neighborly vision
• Help to create a customer centric culture in support of our local franchise owner and customers aligned with Neighborly values
• Build and maintain relationships with cross functional teams to achieve goals
• Manage agency partner relationships, specifically where the Local Performance Marketing team is implementing a fully turn-key marketing program(s), with a focus on program effectiveness, and end-to-end marketing investment optimization
• Travel up to 10%
• Develop local marketing content for key meetings

Required Attributes:

• Proven experience developing high performing teams
• Sense of pride and ownership in your performance and its impact on company's success
• Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
• Possess excellent diplomatic skills and relationship building qualities
• Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization

• Ability to think critically and interpret, apply, and recommend improvements to processes across many different areas
• Tech savvy and enthusiastic learner (keeping ahead of ever-changing marketing landscape)
• Sense of humor

Education & Experience:

Education: Four-year college degree in Marketing or related field

Experience: 10+ years marketing experience with strong background in an integrated marketing approach across both traditional and digital channels, for example in an agency environment or franchise system, highly analytical and data-driven, including 7+ years supervisory experience

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

Brand: