Director, Marketing Programs

At Exeter Finance, we are committed to helping customers find the right financing for their next vehicle purchase. By building strong relationships with our customers and network of dealer partners we are able to give options that make sense, getting customers behind the wheel of their car.

Every team member is integral to our success. Whether you're at a servicing center helping customers with their loans, in the field building relationships with dealers, or supporting the company from its corporate offices, you'll enjoy a nurturing, invigorating and positive work environment.

Our vision is to be a premier finance company and lender of choice known for its People, Performance and Service.

Job Description

Job Summary:

The Director, Marketing Programs will manage the company's marketing project workflows to meet company objectives (new partnerships, new business programs, etc.). This position will oversee project management and help support strategic implementation for all marketing programs dedicated to external audiences including dealer and customer communications, brand experience initiatives, digital marketing efforts and MarTech ownership.

Job Duties:

• Create, implement and monitor project workflows that of project requests defined workflows, balancing speed to market, channel-specific needs and best practices, the creative process and industry best practices
• Develop and maintain a detailed understanding of business processes, applications, and customer needs. Gather updates and creates dashboard materials to provide status to all stakeholders. Facilitate departmental/team meetings to assist in prioritization of requests.
• Partner with department leaders to troubleshoot process inefficiencies, enhancements, and solve project specific issues, and to ensure programs align with business/operational strategy
• Support and implement marketing and brand strategy that deliver on company objectives: growth, customer experience (CX), dealer/sales alignment, etc.
• Develop skills and train direct reports to become more independent and strategic in their roles.
• Measure, analyze, and report campaign performance to show effectiveness of new and existing channels to leadership.
• Other duties as assigned.

Education and Work Experience:

• Bachelor's Degree or equivalent in Marketing, Advertising, Communications or similar discipline.
• 8+ years of marketing/creative/project management and vendor relationships experience.
• 3+ years of prior management experience.
• Experience with innovative strategies to drive progress in the company.
• Diplomacy in communications and interpersonal communications skills.
• Strong relationship-building skills, including collaboration and conflict resolution with team, peers, and partners.
• Ability to set and manage priorities judiciously.
• High level of accuracy and keen attention to detail.
• Ability to set strategic direction for team, manage resources, and deliver high-quality work in a fast-paced, action oriented and collaborative environment.

Exeter Finance LLC is an Equal Opportunity Employer.

Individual compensation packages are based on various factors unique to each candidate including

skill set, experience, qualifications and other job-related reasons.

109,400.00 USD-$150,350.00